Ep 63:  Why Culture Is The Greatest Competitive Advantage In Business Today

Ep 63: Why Culture Is The Greatest Competitive Advantage In Business Today

My guest this week for the Future of Work podcast is Hal Halladay, the Chief People Officer at Infusionsoft. Infusionsoft is a sales and marketing automation company, specifically focused on small businesses. They have around 700 employees and are headquartered in Chandler, Arizona. Infusionsoft stands out for having won many awards being a ‘Best Place to Work’ for different topics such as Women and Millennials, and received numerous awards for all around excellence. As the Chief People Officer, Hal speaks on why culture is the greatest competitive advantage in business today. Hal leads a team that helps design many of the things Infusionsoft is implementing to create a great corporate culture.

Infusionsoft has intentionally tried to create a culture that engages people to do their best work. The company was founded on the principle that people come first. At Infusionsoft, Hal leads the people operations team. This team supports business leaders by providing resources they need. These resources include providing talent, training, as well as processes and systems needed to complete tasks. This is a different approach as operations is not usually paired with HR. Combining these departments enables more of these tasks to be provided with a service aspect toward the business leaders in the company, as well as, remove any negative connotations with the title Human Resources. Infusionsoft made the decision on what their company culture was going to be, they didn’t just let it happen. Having employees who are doing the work they love, engaged, and inspired, produces better work, which in turn, means happy customers.

What you will learn in this episode

Why Culture Is So important

What is a Dream Manager?

Flexible Work and the Freelancer Economy

Millennials and Culture

What is Native Genius?

How Can an Organization Choose Their Corporate Culture?

Building a Culture of Care and Connectiveness

How to Know Your Company’s Culture is Working

Links from the episode

Infusionsoft.com

(Music by Ronald Jenkees)

Avsnitt(1052)

World’s #1 CEO Coach on Becoming a Leader Everyone Wants to Follow with Mark Thompson

World’s #1 CEO Coach on Becoming a Leader Everyone Wants to Follow with Mark Thompson

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28 Apr 54min

Sparks: The Hidden Danger of Separating Leadership from Management  (And how to truly bridge the gap)

Sparks: The Hidden Danger of Separating Leadership from Management (And how to truly bridge the gap)

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25 Apr 11min

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CHROs Deserve Better: Introducing a Smarter Community for People Leaders

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23 Apr 3min

Why Hybrid Work Is Here to Stay and What the Research Says with Dr. Nicholas Bloom

Why Hybrid Work Is Here to Stay and What the Research Says with Dr. Nicholas Bloom

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21 Apr 59min

Sparks: The Power of the Follow-Up: How Checking In After Conversations Can Turn Teams Into SUPER Teams

Sparks: The Power of the Follow-Up: How Checking In After Conversations Can Turn Teams Into SUPER Teams

In leadership, what happens after the conversation often matters just as much as the conversation itself. Just like in sports, where athletes chase their missed shots to score on the rebound, leaders can recover from missteps by following up. Yet, many professionals leave these moments hanging, allowing misunderstandings to fester and opportunities for growth to slip away. In today's Leadership Spark, we explore why follow-up is a critical yet often overlooked tool for leaders. Checking in after a conversation can resolve misunderstandings, build trust, and create opportunities for growth. By taking the extra step to ensure your message is received as intended, you turn potential setbacks into learning moments. ________________ This episode is sponsored by Workhuman. HR just changed for good with the introduction of Human Intelligence™.​ ​ By combining AI and the uniquely authentic data of Workhuman’s #1 rated employee recognition platform, Human Intelligence reveals previously unobtainable insights into skills, performance, culture and more. Human Intelligence also helps coach employees on what good peer-to-peer recognition looks like, turning every “good job” into better engagement, retention, and wellbeing. And it helps surface feel-good stories that illustrate the best of your company culture. Want to learn more? Human Intelligence at Workhuman.com, and join their force for good. ________________ Start your day with the world’s top leaders by joining thousands of others at Great Leadership on Substack. Just enter your email: ⁠⁠https://greatleadership.substack.com/

18 Apr 7min

Stagwell Vice Chair David Sable on How  Remote Work Might be Killing Your Future Success

Stagwell Vice Chair David Sable on How Remote Work Might be Killing Your Future Success

Remote work might be convenient, but it’s not the game-changer people think it is. If you want to grow, succeed, and actually build a career, you need to show up. That’s the message from David Sable, former CEO of Young & Rubicam and Vice Chairman at Stagwell, who believes employees should beg to be in the office—not fight against it. In this episode, David breaks down why in-person work still matters and busts the myth of remote productivity. He highlights that the best leaders won’t waste time proving to employees why they should be there. We also tackle the real impact of office culture, why career development suffers without it, and how mentorship, collaboration, and serendipity shape long-term success. You’ll discover all the reasons why leaders need to stop caving to employee demands and start running businesses the way they know they should. If you’re wondering how to future-proof your career or just trying to understand why so many leaders are pushing back on remote work this episode is for you. ________________ This episode is sponsored by Workhuman. HR just changed for good with the introduction of Human Intelligence™.​ ​ By combining AI and the uniquely authentic data of Workhuman’s #1 rated employee recognition platform, Human Intelligence reveals previously unobtainable insights into skills, performance, culture and more. Human Intelligence also helps coach employees on what good peer-to-peer recognition looks like, turning every “good job” into better engagement, retention, and wellbeing. And it helps surface feel-good stories that illustrate the best of your company culture. Want to learn more? Human Intelligence at Workhuman.com, and join their force for good. ________________ Start your day with the world’s top leaders by joining thousands of others at Great Leadership on Substack. Just enter your email: ⁠⁠https://greatleadership.substack.com/

14 Apr 1h 7min

Sparks: Can Hybrid Work Work? Why In-Person Presence is Still Essential If You Want to Stay Ahead

Sparks: Can Hybrid Work Work? Why In-Person Presence is Still Essential If You Want to Stay Ahead

Remote work offers convenience and flexibility, but can it truly foster the leadership development needed to excel? While virtual environments allow for increased productivity, they often fall short in cultivating the deeper skills that come from observing, interacting, and learning in person. In today’s Leadership Spark, we explore why in-person presence remains essential for aspiring leaders. Gain insights into how face-to-face interactions with senior leaders, casual conversations, and observing real-time decision-making can accelerate leadership growth. For those with ambitions to advance, showing up when others choose to stay remote may provide a unique competitive advantage. Tune in to uncover how being physically present in the workplace can unlock opportunities, build stronger relationships, and fast-track your path to leadership. ________________ This episode is sponsored by Workhuman. HR just changed for good with the introduction of Human Intelligence™. ​By combining AI and the uniquely authentic data of Workhuman’s #1 rated employee recognition platform, Human Intelligence reveals what good looks like in your company, with previously unobtainable insights into skills, performance, culture and more. Human Intelligence also helps coach employees on what good peer-to-peer recognition looks like, turning every “good job” into better engagement, retention, and wellbeing.And it helps surface feel-good stories that illustrate the best of your company culture. Learn about Human Intelligence at Workhuman.com, and join our force for good.  ________________ Start your day with the world’s top leaders by joining thousands of others at Great Leadership on Substack. Just enter your email: ⁠⁠https://greatleadership.substack.com/

11 Apr 8min

The Untold Connection Between Fitness and Leadership Success with Alex Hutchinson

The Untold Connection Between Fitness and Leadership Success with Alex Hutchinson

What do Zone 2 training, VO2 max, cold plunges, and cognitive mapping have to do with leadership? More than you think. In this episode, Alex Hutchinson—award-winning journalist, endurance expert, and best-selling author of The Explorer’s Gene—explains why the principles of elite athletic training are just as critical for leadership. You’ll learn how top CEOs train like endurance athletes to build resilience, sharpen decision-making, and avoid burnout—not by working less, but by managing stress smarter. We dive into the real impact of corporate wellness programs, the difference between acute and chronic stress, and why organizations are treating employees like high-performance athletes. Plus, we uncover why AI and algorithms are reshaping exploration, how creativity is declining, and why the best leaders take calculated risks instead of playing it safe. If you want to sustain peak performance, outthink challenges, and thrive in a world obsessed with efficiency, this episode is for you. ________________ This episode is sponsored by Workhuman. HR just changed for good with the introduction of Human Intelligence™. ​By combining AI and the uniquely authentic data of Workhuman’s #1 rated employee recognition platform, Human Intelligence reveals what good looks like in your company, with previously unobtainable insights into skills, performance, culture and more. Human Intelligence also helps coach employees on what good peer-to-peer recognition looks like, turning every “good job” into better engagement, retention, and wellbeing.And it helps surface feel-good stories that illustrate the best of your company culture. Learn about Human Intelligence at Workhuman.com, and join our force for good.  ________________ Start your day with the world’s top leaders by joining thousands of others at Great Leadership on Substack. Just enter your email: ⁠⁠https://greatleadership.substack.com/

7 Apr 59min

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