The Immortal 8-bit

The Immortal 8-bit

Send us a text In this edition of the Embedded Insiders, Brandon and Rich discuss factors and use cases that have kept the 8-bit MCU alive much longer than anyone expected. After, Brandon is joined by Steve Kennelly, 8-bit Business Unit Manager, at Microchip Technologies, to continue the discussion. Surprisingly, the company is still developing NEW low cost, low power 8-bit MCUs. But, why? And how long will that market continue to hold? Finally, in this week’s Tech Market Madness,...

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Next-Gen Engineering: Efficient Computing & the Rise of Rust

Next-Gen Engineering: Efficient Computing & the Rise of Rust

Send us a text In this episode of Embedded Insiders, we’re joined by Carnegie Mellon professor and founder of Efficient Computer, Brandon Lucia. Brandon dives into his company's general-purpose proces...

8 Maj 202559min

AI in Healthcare, Reverse-Engineering, and Industry Acquisitions

AI in Healthcare, Reverse-Engineering, and Industry Acquisitions

Send us a text In this episode of Embedded Insiders, Editor-in-Chief Ken Briodagh sits down with Marten Smith, Principal Segment Manager for the Medical and Health Segment at Microchip Technology. Tog...

17 Apr 20251h 14min

Evolving Chip Design: Challenges & Innovations with Atomera & Siemens EDA

Evolving Chip Design: Challenges & Innovations with Atomera & Siemens EDA

Send us a text In this episode of Embedded Insiders, Scott Bibaud, President and CEO of Atomera, explores the rising costs of semiconductor manufacturing and the challenges of scaling to advanced node...

3 Apr 202549min

The Road Ahead: Automotive Tech, Standards, and Safety for 2025

The Road Ahead: Automotive Tech, Standards, and Safety for 2025

Send us a text In this episode of Embedded Insiders, we’re joined by Jonathan Moore, Director of Advanced Systems at Exida, and John Ellis, USA President and Head of Product at Codethink. These indust...

20 Mars 202528min

Transforming Modern Manufacturing: Robotics, Automation & Functional Safety

Transforming Modern Manufacturing: Robotics, Automation & Functional Safety

Send us a text In this episode of Embedded Insiders, Winston Leung, Senior Product Marketing Manager at QNX, and Jay Thomas, Director of Field Development at LDRA join the podcast to discuss the fusio...

27 Feb 202559min

A Modular Future: Chiplets, AI, and Advanced Packaging

A Modular Future: Chiplets, AI, and Advanced Packaging

Send us a text On this episode of Embedded Insiders, Ken sits down with Rozalia Beica, Field CTO at Rapidus Corporation, to explore the rise of chiplet integration, Rapidus' U.S. expansion, the transf...

13 Feb 202545min

Engineering AI: Expectations, Challenges, and Market Trends

Engineering AI: Expectations, Challenges, and Market Trends

Send us a text On this episode of Embedded Insiders, Alex Iuorio, Avnet’s Senior Vice President of Global Supplier Development, delves into the findings of the 2025 Avnet Insights engineering survey. ...

30 Jan 202544min

2025: Automotive Tech Predictions, CES Highlights, and Programming for High-Integrity Systems

2025: Automotive Tech Predictions, CES Highlights, and Programming for High-Integrity Systems

Send us a text In this episode of Embedded Insiders, Bruce Franklin, Senior Director of Automotive at Micron, joins us to share his 2025 predictions for the automotive industry. He dives into the role...

16 Jan 202545min

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