GovComms: The Future of Government Communication8 Juli 2019

EP#37: The Year of Marketing, with Conrad Bird - Part 2

Conrad is Director of the GREAT Britain campaign. GREAT is the government’s most ambitious international campaign ever run, uniting the efforts of both public and private sectors to generate jobs and growth for Britain. Conrad also leads the UK Government’s Year of Marketing initiative, which aims to inform and prepare communicators across departments. In 2014, Conrad’s role at the Prime Minister’s Office on 10 Dowling St expanded to include responsibility for delivering major cross-government campaigns, and ensuring Government’s spending on communications is efficient and cost-effective. Conrad has also previously worked at the Foreign & Commonwealth Office as Head of Public Diplomacy and Strategic Campaigns; and the Central Office of Information, on issues such as consumer rights and international export. He later joined the Cabinet Office as Director of Strategic Communications. Here, he launched a new approach to Government Communication and was responsible for campaigns to counter terrorism and other societal issues. Prior to his career in government, Conrad spent 18 years in advertising, working with both national and international businesses, and established his own communications consultancy which he ran for 8 years. Discussed in this episode: Addressing the stigma of government ‘marketing’ The future of government marketing in the UK: a look at 2025 A new, UK Government definition for marketing Why the skills of the modern marketer are needed now more than ever A new approach to marketing budgets Catering to a millennial audience The responsibility of government in thinking ahead Why it’s good to see an empty office: the importance of curiosity and relationship building

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(253)

EP#108: Let’s Talk Crisis Communications – with Tess Salmon

On this episode of the GovComms Podcast, contentgroup CEO David Pembroke speaks to a highly experienced media adviser and communications professional, Tess Salmon. Tess is currently the General Manage...

17 Maj 202132min

EP#107: How to explain communications – with Merrin Fabre

On this episode of the GovComms Podcast, contentgroup CEO David Pembroke speaks to strategic communication adviser, change manager and project manager Merrin Fabre. Merrin is currently leading the cor...

3 Maj 202139min

EP#106: The Essential Tool: Social Media – with Francesco Di Costanzo

On this episode of the GovComms Podcast, contentgroup CEO David Pembroke speaks to the President of PA Social, Italy’s National Association for ‘new communication’, Francesco Di Costanzo. Joining us f...

19 Apr 202129min

EP#105: Mastering Social Marketing– with Sharyn Rundle-Thiele

On this episode of the GovComms Podcast, contentgroup CEO David Pembroke speaks to the Founding Director of Social Marketing @ Griffith, Sharyn Rundle-Thiele. Joining us from Queensland, Sharyn is an ...

11 Apr 202147min

EP#104: Agile Delivery – with Sonia Irwin

On this episode of the GovComms Podcast, contentgroup CEO David Pembroke speaks to Agile Delivery Adviser and Digital Delivery Transformation expert, Sonia Irwin. Sonia has worked in Canberra for over...

5 Apr 202145min

EP#103: Communicate from the COCKPIT – with Chris Huet

On this episode of the GovComms Podcast, contentgroup CEO David Pembroke speaks to communications coach, mentor and speaker, Chris Huet. Chris is based here in the Nation’s Capital where he works as a...

22 Mars 202144min

EP#102: Communicating with Action – with Barbara Tversky

On this episode of the GovComms Podcast, contentgroup CEO David Pembroke speakers to cognitive psychologist, Barbara Tversky. Currently located in New York, Barbara is a Professor of Psychology at Col...

10 Mars 202137min

EP#101: The rise of Generation Z – with Anya Dua

On this episode of the GovComms Podcast, contentgroup CEO David Pembroke speaks to the Founder and President of the Gen Z Identity Lab, Anya Dua. Living in Miami Florida, Anya is the youngest guest to...

28 Feb 202135min