EP#34: The ingredients of a winning campaign, with Nick Sharp-Paul

EP#34: The ingredients of a winning campaign, with Nick Sharp-Paul

Nick is the Head of Strategy and Communications at The Society of Hospital Pharmacists of Australia (SHPA). Nick graduated from the University of Melbourne with his Postgraduate Diploma of Editing and Communications in 2008. He has since filled a range of communications roles within the medical and pharmaceutical industry. Nick has worked in a range of areas, from communications research to media and strategy. He has recently been recognised by the International Association of Business Communicators for his campaign with the SHPA. Nick received a Gold Quill Merit Award for change communication, relating to his campaign titled ‘A New Prescription: Elevating Australia’s Leading Pharmacists’. The campaign involved multiple communication channels including social media, email and radio; and produced a range of positive outcomes for the SHPA. Discussed in this episode: The importance of having a clear objective Driving organisational change The challenges and learnings from Nick’s campaign The power of tone in message framing The role of visual ques in Nick’s strategy The value of face-to-face interaction in achieving outcomes Making the most of consultations and interviews The power of people and advocacy programs Leveraging third-party voice Effective communication: Nick’s tips for success

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Avsnitt(253)

EP#108: Let’s Talk Crisis Communications – with Tess Salmon

EP#108: Let’s Talk Crisis Communications – with Tess Salmon

On this episode of the GovComms Podcast, contentgroup CEO David Pembroke speaks to a highly experienced media adviser and communications professional, Tess Salmon. Tess is currently the General Manage...

17 Maj 202132min

EP#107: How to explain communications – with Merrin Fabre

EP#107: How to explain communications – with Merrin Fabre

On this episode of the GovComms Podcast, contentgroup CEO David Pembroke speaks to strategic communication adviser, change manager and project manager Merrin Fabre. Merrin is currently leading the cor...

3 Maj 202139min

EP#106: The Essential Tool: Social Media – with Francesco Di Costanzo

EP#106: The Essential Tool: Social Media – with Francesco Di Costanzo

On this episode of the GovComms Podcast, contentgroup CEO David Pembroke speaks to the President of PA Social, Italy’s National Association for ‘new communication’, Francesco Di Costanzo. Joining us f...

19 Apr 202129min

EP#105: Mastering Social Marketing– with Sharyn Rundle-Thiele

EP#105: Mastering Social Marketing– with Sharyn Rundle-Thiele

On this episode of the GovComms Podcast, contentgroup CEO David Pembroke speaks to the Founding Director of Social Marketing @ Griffith, Sharyn Rundle-Thiele. Joining us from Queensland, Sharyn is an ...

11 Apr 202147min

EP#104: Agile Delivery – with Sonia Irwin

EP#104: Agile Delivery – with Sonia Irwin

On this episode of the GovComms Podcast, contentgroup CEO David Pembroke speaks to Agile Delivery Adviser and Digital Delivery Transformation expert, Sonia Irwin. Sonia has worked in Canberra for over...

5 Apr 202145min

EP#103: Communicate from the COCKPIT – with Chris Huet

EP#103: Communicate from the COCKPIT – with Chris Huet

On this episode of the GovComms Podcast, contentgroup CEO David Pembroke speaks to communications coach, mentor and speaker, Chris Huet. Chris is based here in the Nation’s Capital where he works as a...

22 Mars 202144min

EP#102: Communicating with Action – with Barbara Tversky

EP#102: Communicating with Action – with Barbara Tversky

On this episode of the GovComms Podcast, contentgroup CEO David Pembroke speakers to cognitive psychologist, Barbara Tversky. Currently located in New York, Barbara is a Professor of Psychology at Col...

10 Mars 202137min

EP#101: The rise of Generation Z – with Anya Dua

EP#101: The rise of Generation Z – with Anya Dua

On this episode of the GovComms Podcast, contentgroup CEO David Pembroke speaks to the Founder and President of the Gen Z Identity Lab, Anya Dua. Living in Miami Florida, Anya is the youngest guest to...

28 Feb 202135min

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