Ep #16: Creating a content strategy to impress your boss, with Robert Rose Part 1

Ep #16: Creating a content strategy to impress your boss, with Robert Rose Part 1

TAKE PART IN OUR AUDIENCE SURVEY AND WIN! This week we are excited to share with you Part 1 of our interview with Robert Rose, a founder and guru in the content marketing space. Through the release of his book ‘Managing Content Marketing’, co-written with Joe Pulizzi, the concept of strategic media came to be. In this episode, Robert shares insights into how the world of content marketing is changing, the tools for us as communicators to stay ahead and the growing role of content in organisations. Make sure to subscribe for Part 2 when we explore implementing your content strategy, furthering our discussion on empathy and the importance of taking a break while everything changes so rapidly. Discussed in Part 1: Driving emotion and empathy to break through the noise Creating scalable content Creating an evidence-based case for a content strategy The tools to build and evaluate your content strategy Distributing content in a timely manner “Culture eats strategy for breakfast”   Learn more and register to our Masterclass.

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Avsnitt(253)

EP#108: Let’s Talk Crisis Communications – with Tess Salmon

EP#108: Let’s Talk Crisis Communications – with Tess Salmon

On this episode of the GovComms Podcast, contentgroup CEO David Pembroke speaks to a highly experienced media adviser and communications professional, Tess Salmon. Tess is currently the General Manage...

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EP#107: How to explain communications – with Merrin Fabre

EP#107: How to explain communications – with Merrin Fabre

On this episode of the GovComms Podcast, contentgroup CEO David Pembroke speaks to strategic communication adviser, change manager and project manager Merrin Fabre. Merrin is currently leading the cor...

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EP#106: The Essential Tool: Social Media – with Francesco Di Costanzo

EP#106: The Essential Tool: Social Media – with Francesco Di Costanzo

On this episode of the GovComms Podcast, contentgroup CEO David Pembroke speaks to the President of PA Social, Italy’s National Association for ‘new communication’, Francesco Di Costanzo. Joining us f...

19 Apr 202129min

EP#105: Mastering Social Marketing– with Sharyn Rundle-Thiele

EP#105: Mastering Social Marketing– with Sharyn Rundle-Thiele

On this episode of the GovComms Podcast, contentgroup CEO David Pembroke speaks to the Founding Director of Social Marketing @ Griffith, Sharyn Rundle-Thiele. Joining us from Queensland, Sharyn is an ...

11 Apr 202147min

EP#104: Agile Delivery – with Sonia Irwin

EP#104: Agile Delivery – with Sonia Irwin

On this episode of the GovComms Podcast, contentgroup CEO David Pembroke speaks to Agile Delivery Adviser and Digital Delivery Transformation expert, Sonia Irwin. Sonia has worked in Canberra for over...

5 Apr 202145min

EP#103: Communicate from the COCKPIT – with Chris Huet

EP#103: Communicate from the COCKPIT – with Chris Huet

On this episode of the GovComms Podcast, contentgroup CEO David Pembroke speaks to communications coach, mentor and speaker, Chris Huet. Chris is based here in the Nation’s Capital where he works as a...

22 Mars 202144min

EP#102: Communicating with Action – with Barbara Tversky

EP#102: Communicating with Action – with Barbara Tversky

On this episode of the GovComms Podcast, contentgroup CEO David Pembroke speakers to cognitive psychologist, Barbara Tversky. Currently located in New York, Barbara is a Professor of Psychology at Col...

10 Mars 202137min

EP#101: The rise of Generation Z – with Anya Dua

EP#101: The rise of Generation Z – with Anya Dua

On this episode of the GovComms Podcast, contentgroup CEO David Pembroke speaks to the Founder and President of the Gen Z Identity Lab, Anya Dua. Living in Miami Florida, Anya is the youngest guest to...

28 Feb 202135min

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