047 - The Importance of a Name — with Eli Altman

047 - The Importance of a Name — with Eli Altman

The first time you meet someone, there are several things you judge them on. When you come into contact with a company or a product, though, their name is, almost universally, the first thing you judge them on, so a name is no small thing. In this episode, Chris talks with Eli Altman, who runs A Hundred Monkeys, the naming company started by his dad. Their mission is to jump through all of the hoops for a company to get them just the right name for their service or product. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

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Avsnitt(437)

145 - Why the world need creative thinkers — with Chris Do

145 - Why the world need creative thinkers — with Chris Do

This episode comes from a Clubhouse Q&A hosted by Billy and Glenn Lundy of Breakfast with Champions. During this candid chat, they ask Chris a series of questions about mindset and marketing. Things l...

4 Aug 20211h 8min

144 - How to make yourself indispensable — with Kirsty Minns

144 - How to make yourself indispensable — with Kirsty Minns

We talk a lot about branding. What it is, what it means, and how it works. But Kirsty Minns lives it. And excels in it at the highest creative level. Kirsty is the executive creative director at Mothe...

28 Juli 202156min

143 - Make enemies, gain friends — with Freddie Ost

143 - Make enemies, gain friends — with Freddie Ost

If punk rock were a genre of design agency, then SNASK would be the Sex Pistols. As they state on their website, SNASK is a “creative agency of misfit geniuses conquering the world through fine lookin...

21 Juli 20211h 5min

142 - Copywriting and Cold Emails — with Cole Schafer

142 - Copywriting and Cold Emails — with Cole Schafer

Copywriting is hard. Which is why we always appreciate great copy when we see it. It’s usually simple, clear, and tickles your brain if written well. Cole Schafer is a creative writer. By day he runs ...

14 Juli 20211h 7min

141 - Everything is a Remix — with Kirby Ferguson

141 - Everything is a Remix — with Kirby Ferguson

Humans are inherent copy machines. Emulation is how we learn to walk, talk and navigate the world. But when it comes to ideas—especially ones we deem “original”—things are different. We become hyper c...

7 Juli 20211h 25min

140 - What is Human-Centered Design? — with Lauren Schwendimann

140 - What is Human-Centered Design? — with Lauren Schwendimann

Picture yourself at the airport. You’ve just returned from a long, arduous flight and you are exhausted. The last thing you want is to get in your car and make the lengthy drive home. So you open a ri...

30 Juni 202158min

139 - How to start your own design agency — with Dan Mall

139 - How to start your own design agency — with Dan Mall

When you think of a design agency you might imagine a large, bustling office, with an open floor plan, teaming with creative people. And most of the time, reality would meet your expectations. But not...

23 Juni 20211h 11min

138 - What is a brand? — with Dr. Christine Looser

138 - What is a brand? — with Dr. Christine Looser

What is a brand? What is branding supposed to do? And can you control your own brand? In this Clubhouse Q&A, Chris is joined by Dr. Christine Looser. You might remember her from episode 109. Dr. Loose...

16 Juni 20211h 29min

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