222 - The art of PR — with Lucy Werner

222 - The art of PR — with Lucy Werner

Lucy Werner wears many hats: public relations (PR) expert, business owner, author, coach, and mother. She is the founder of The Wern, a PR agency and design shop for startups, entrepreneurs, and independent brands. In her own words, she is a "nobody that helps people become somebody." This podcast episode is all about PR: what it is, what it isn't, and how to successfully use PR for your business (and yourself). Lucy shares her approach for creating meaningful PR and offers actionable tips for presenting yourself. Like what makes for a great headshot, how to write a concise bio, and why you should think of yourself as a magazine. If you're considering hiring a PR agency or looking for meaningful ways to break into publications and trades, then listen to what Lucy Werner has to say. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

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Avsnitt(437)

193 - What is copywriting? — with Neville Medhora

193 - What is copywriting? — with Neville Medhora

Neville Medhora is best known as a copywriter. But that doesn’t mean he just writes copy. According to Neville, effective copywriting means communicating a message from your brain to millions of other...

15 Juni 20221h 15min

192 - You Can’t Be Good At Everything — with Kyle T Webster

192 - You Can’t Be Good At Everything — with Kyle T Webster

Kyle T Webster is an award-winning international illustrator. His work has appeared in The New Yorker, TIME, Wall Street Journal, The Atlantic, Nike, IDEO, and several other distinguished clients. Acc...

8 Juni 20221h 5min

191 - How Chatbots and Messenger Automation Work — with Natasha Takahashi

191 - How Chatbots and Messenger Automation Work — with Natasha Takahashi

In 2017 Natasha Takahashi completed her first semester at the prestigious (and quite expensive) college, University of Southern California. She'd spent many nights writing essays and working tirelessl...

1 Juni 20221h 12min

190 - Life in the Metaverse — with Lisa Andrews

190 - Life in the Metaverse — with Lisa Andrews

Just when you thought you had the internet figured out, new waves of technology approach. With them come a torrent of unfamiliar terms: non-fungible tokens, web3, DAOs, the Metaverse. Are they real, h...

25 Maj 20221h 14min

189 - Making time for yourself — with Chris Franklin

189 - Making time for yourself — with Chris Franklin

Chris Franklin is a filmmaker, photographer, and budding YouTuber helping clients, and fellow creatives meet their goals. He's also a Futur Pro Group member, which is where he met and connected with C...

18 Maj 20221h 12min

188 - How to tell better stories — with Kindra Hall

188 - How to tell better stories — with Kindra Hall

Kindra Hall is a storyteller, acclaimed keynote speaker, and bestselling author of Stories that Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business. She's...

11 Maj 20221h 10min

187 - How to tell your story — with Chris Do

187 - How to tell your story — with Chris Do

Storytelling is one of the fundamental ways humans connect. It’s how we learn, exchange ideas, and entertain ourselves. At its core, storytelling is communication. This episode comes from a live Twitt...

4 Maj 20221h

186 - How Brand Strategy Works — with Mika Saulitis

186 - How Brand Strategy Works — with Mika Saulitis

Mika Saulitis is the Director of Creative Strategy at branding and design studio, Trollbäck+Company. But what does a Director of Brand Strategy do exactly? As Mika puts it, there are two core componen...

27 Apr 20221h 11min

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