268 - Convert Content To Customers, Part 2

268 - Convert Content To Customers, Part 2

Richard Moore continues to explore the art of attracting and engaging your audience in this second part of his conversation with Chris. They discuss transforming creative content into a loyal customer base and explore the concept of posting "Mic Drop Moments". These are pieces of content so impactful and thought-provoking that they leave a lasting impression on your audience. They also discuss why "Call to Feel" posts, those that elicit an emotional response, often work more effectively than traditional "Call to Action" posts in fostering genuine engagement. Another point of discussion is the rewards and risks of incorporating vulnerability into your posts. While this strategy can be daunting, it can create a sense of authenticity and relatability that resonates deeply with audiences if done correctly. Richard brings tactical advice to this conversation. If you're struggling to connect with potential customers or clients on LinkedIn or elsewhere, this episode is for you. Just make sure you've listened to part one! Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

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Avsnitt(446)

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How Social Media and Passion Sold $60M in Cars w/ Chau Nguyen | Ep 442

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15 Juli 21min

The Pricing Conversation You Keep Avoiding w/ Chris Do | Ep 441

The Pricing Conversation You Keep Avoiding w/ Chris Do | Ep 441

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8 Juli 7min

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1 Juli 15min

How to Close Clients as the Underdog w/ Chris Do | Ep 439

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In this episode Chris breaks down one of the most studied sales moments in sports history: how Nike's Sonny Vaccaro walked into a room as the clear underdog and walked out with Michael Jordan's signat...

24 Juni 16min

How to Niche Down and Grow Your Business w/ Matt Lakajev | Ep 438

How to Niche Down and Grow Your Business w/ Matt Lakajev | Ep 438

Matt Lakajev is back. His first appearance on The Futur was a hit, and this time he brings a complete framework for one of the most common creative business problems: niching down. Not the vague "pick...

17 Juni 34min

How to Stop Drifting and Find Focus w/ Jule Kim | Ep 437

How to Stop Drifting and Find Focus w/ Jule Kim | Ep 437

Chris Do and Jule Kim sit down to talk about the one question most people avoid asking themselves: what are you actually supposed to be doing with your life? Jule is a coach who has spent years watchi...

10 Juni 27min

How to Become the Authority in Your Space w/ Matthew Byrd | Ep 436

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Most experts are invisible. They've put in the work, they know their field cold, and nobody has heard of them. Matthew Byrd built his authority from an entry-level position in land surveying to foundi...

3 Juni 32min

Why "Faking It" Kills Your Personal Brand w/ Chris Do | Ep 435

Why "Faking It" Kills Your Personal Brand w/ Chris Do | Ep 435

Chris Do identifies the invisible distance between who a creator is and who they present to the world, a phenomenon he calls the authenticity gap. He explains that performing for acceptance rather tha...

27 Maj 15min

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