Marketer's Brief

On the first day of her job as CEO, Kiran Smith broke her left foot. What could easily be interpreted as a bad omen turned out to be a blessing in a cast: Smith says the boot she's had to wear these p...

9 Aug 201825min

Publicis Groupe has had quite a year. In June of 2017 Maurice Levy stepped down as the holding company's CEO, handing the reins over to Arthur Sadoun. That same month, the company made waves at Cannes...

3 Aug 201824min

For a publication with "news" in its title US News doesn't focus much on what's happening in the papers these days. Formerly known as US News and World Report, the publisher is perhaps best known to t...

18 Juli 201832min

The Fox Business anchor joined the "Ad Lib" podcast before her news-making interview with President Trump last week. Here, Bartiromo discusses her evolution from a CNBC pioneer—where she was the first...

10 Juli 201846min

With 22 years heading up an independent agency under his belt, DiMassimo Goldstein's Mark DiMassimo believes traditional advertising's days are numbered. Of course, he would say that. A long-ago JWT c...

5 Juli 201833min

At a time when ad tech is besieged by brand safety concerns, transparency issues and industry-wide consolidation, the Trade Desk has been having a solid run. The demand side programmatic ad buying pla...

28 Juni 201832min

Michael Wolff has some thoughts about conflict. A consummate media insider for decades, the journalist-provocateur-entrepreneur shot into the public consciousness in January with the publication of hi...

20 Juni 201823min

You may not have heard of David Shing, but you probably know about Shingy. The self-styled "digital prophet" at Oath – the Verizon-owned juggernaut that comprises AOL, Yahoo, the Huffington Post and s...

18 Juni 201825min