Marketing a Mexican import
Oscar Martinez, Senior Brand Director of Tecate, joins the pod to talk about the brand’s marketing overhaul, which includes a move away from boxing and into music. We break down the brew’s “Mexico is in US” campaign that emphasizes the brand’s border-town heritage while seeking to appeal to drinkers who are unapologetically Mexican-American.
20 Aug 202038min
Main Street One CEO Curtis Hougland on the launch of a senior political influencer network
Curtis Hougland, the founder and CEO of communications and strategy shop Main Street One, explains the social and political science behind voter/consumer persuasion, and why the time is right for campaigns and brands to leverage older (55+) influencers.
14 Aug 202032min
Defeating D.C. Council's ad and personal information tax
4A's Executive VP of Government Relations Alison Pepper discusses how she and other industry organizations fought a 3 percent tax on advertising services and the sale of “personal information" proposed by The Washington, D.C. City Council as part of a plan to combat a growing budget deficit, and won. She says the fight isn't over though.
6 Aug 202027min
Moving from CMO to CEO
Pernod Ricard North America CEO Ann Mukherjee describes why the liquor marketer will resume social media spending after pausing it in July. The longtime marketer also describes what it’s like moving into the CEO job, and she explains her leadership style, which involves bringing your personal experiences to the job.
30 Juli 202032min
Marketing the (delayed) Olympics
Christopher Carroll, director of digital engagement and marketing for the International Olympic Committee, joins the pod to talk about how the IOC is going about plugging the Tokyo games, which were delayed by a year due to the pandemic.
23 Juli 202033min
The latest ad law news
Ad lawyer Linda Goldstein joins to discuss what brands need to know about sponsorship contract changes during COVID-19, new ‘Made in the USA,’ ad regulations and what to expect at the FTC if Democrats take over. Plus, she explains how ad lawyers can co-exist with creatives.
16 Juli 202035min
Mark Robinson
The author of “Black on Madison Avenue” talks about what it was like getting a job in advertising 40 years ago and how much the industry has failed to change since that time.
10 Juli 202050min
Taking Latin-inspired creative to the mainstream
Former LatinWorks chief creative Sergio Alcocer joins to talk about his 3-year-old cultural marketing shop Rest of the World and give his take on how brands and agencies should respond to new calls for diversity. He weighs in on other topics, like his love of jazz music and how he would rebrand the Catholic Church.
2 Juli 202040min
