Mark Read, CEO/executive director, WPP
Ad Age Insider13 Jan 2020

Mark Read, CEO/executive director, WPP

In a wide-ranging conversation on all things WPP, Read discusses his early moves, including merging agency brands VML with Y&R and JWT with Wunderman. In the past 18 months, WPP has shared more than 40 assets in a bid to become more streamlined. Read, the chief executive of the world's largest advertising holding company, talks about creativity, and examines what's holding WPP back in North America, the companies data play, his response to his feisty predecessor's potshots and more.

Avsnitt(195)

Studio 71 co-founder Reza Izad

Studio 71 co-founder Reza Izad

Chances are, even if you are an avid consumer of short form streaming videos, you've never heard of Studio 71. But you've seen their work — or at least your kids have. From Canadian YouTube superstar ...

13 Sep 201837min

Wondery founder and CEO Hernan Lopez

Wondery founder and CEO Hernan Lopez

When Hernan Lopez left his post as president and CEO of Fox International Channels in 2016 to launch a podcast company people asked him a straightforward question: Are you nuts? But he saw parallels b...

6 Sep 201829min

Sub Rosa founder Michael Ventura gets empathic

Sub Rosa founder Michael Ventura gets empathic

Michael Ventura wrote the book on empathy. Literally. The founder of the New York strategy and design consultancy Sub Rosa is a multi-hyphenate. When he's not advising a portfolio of Fortune 500 clien...

30 Aug 201832min

How Terry Young, CEO of Sparks & Honey, is mapping culture

How Terry Young, CEO of Sparks & Honey, is mapping culture

When Terry Young founded the agency Sparks & Honey in 2012, it was billed as a "next-generation" agency that really gets culture. Last month the Omnicom shop announced that it was — you guessed it — r...

23 Aug 201830min

USA Today Network CRO Kevin Gentzel

USA Today Network CRO Kevin Gentzel

A zen koan for 2018: How, as a media company today, does one build both scale and trust? It might be easy to cultivate one, but it often comes at the expense of the other. The USA Today Network has ma...

16 Aug 201838min

Arnold Worldwide CEO Kiran Smith

Arnold Worldwide CEO Kiran Smith

On the first day of her job as CEO, Kiran Smith broke her left foot. What could easily be interpreted as a bad omen turned out to be a blessing in a cast: Smith says the boot she's had to wear these p...

9 Aug 201825min

Carla Serrano,  CEO of Publicis New York and Chief Strategy Officer of PublicisCommunications

Carla Serrano, CEO of Publicis New York and Chief Strategy Officer of PublicisCommunications

Publicis Groupe has had quite a year. In June of 2017 Maurice Levy stepped down as the holding company's CEO, handing the reins over to Arthur Sadoun. That same month, the company made waves at Cannes...

3 Aug 201824min

Bill Holiber, President & CEO of US News

Bill Holiber, President & CEO of US News

For a publication with "news" in its title US News doesn't focus much on what's happening in the papers these days. Formerly known as US News and World Report, the publisher is perhaps best known to t...

18 Juli 201832min

Populärt inom Politik & nyheter

aftonbladet-krim
svenska-fall
rss-krimstad
p3-krim
flashback-forever
politiken
rss-sanning-konsekvens
aftonbladet-daily
blenda-2
spar
rss-vad-fan-hande
motiv
rss-krimreportrarna
dagens-eko
rss-flodet
rss-frandfors-horna
svd-ledarredaktionen
spotlight
olyckan-inifran
rss-aftonbladet-krim