Sub Rosa founder Michael Ventura gets empathic
Ad Age Insider30 Aug 2018

Sub Rosa founder Michael Ventura gets empathic

Michael Ventura wrote the book on empathy. Literally. The founder of the New York strategy and design consultancy Sub Rosa is a multi-hyphenate. When he's not advising a portfolio of Fortune 500 clients and progressive start-ups, he is running an experiential shopping venture called Calliope with his wife, running an art gallery and event space, publishing a newsletter called La Petite Mort — the french expression for orgasm — and running an eastern and indigenous medicine and healing practice. Now he's an author, too. His book "Applied Empathy" came out earlier this spring and aims to promote how empathy can be a competitive advantage in business. He joins us on this episode of Ad Lib to discuss empathy, what he means by it, how he arrived at it as a guiding principle and how it's won him some surprising clients, like West Point Military Academy.

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(206)

Cannes Lions takeaways: Lessons for marketers to carry through 2026

Cannes Lions takeaways: Lessons for marketers to carry through 2026

On this week's episode of Ad Age Insider, host Parker Herren recaps the news, trends and takeaways that have emerged from the 2026 Cannes Lions International Festival of Creativity. Hear reactions and...

26 Juni 12min

Cannes Lions pre-brief: indies and creators surge plus key topics, with Brian Bonilla and Ewan Larkin

Cannes Lions pre-brief: indies and creators surge plus key topics, with Brian Bonilla and Ewan Larkin

Agency reporters Brian Bonilla and Ewan Larkin break down the key topics, trends and questions to watch at this year's Cannes Lions International Festival of Creativity. From how industry mergers incl...

19 Juni 26min

CMOs on CMOs: Hippo and Solo Stove on AI and grassroots marketing tactics

CMOs on CMOs: Hippo and Solo Stove on AI and grassroots marketing tactics

Watch this episode and see additional resources for marketers at AdAge.com/cmo. In the first episode of the Ad Age CMOs on CMOs series, Andrea Collins, CMO of Hippo, and Liz Vanzura, CMO of Solo Stove...

18 Juni 13min

Best World Cup campaigns and the new sports marketing playbook, with Tim Nudd and Jon Springer

Best World Cup campaigns and the new sports marketing playbook, with Tim Nudd and Jon Springer

For years, the 2026 FIFA World Cup has been must-buy media inventory for marketers. But numerous controversies as well as the bigger-than-ever nature of the soccer games have presented new challenges ...

12 Juni 25min

Publicis-LiveRamp deal: what to know and how to react, with Garett Sloane

Publicis-LiveRamp deal: what to know and how to react, with Garett Sloane

Senior Technology and AI editor Garett Sloane breaks down Publicis Groupe's acquisition of LiveRamp, including why it matters for brands and first steps for auditing your ad tech stack. He discusses t...

5 Juni 22min

AI marketing brief: trust, creativity and careers—ICYMI

AI marketing brief: trust, creativity and careers—ICYMI

The industry is transforming in real time as AI growth impacts workflows, output and career paths from one moment to the next. Industry leaders are continually refining uses of AI platforms, best pr...

29 Maj 13min

CMO Lessons: Brand trust, creative strategy and agency audits—ICYMI

CMO Lessons: Brand trust, creative strategy and agency audits—ICYMI

The checklist for effective marketing leadership has grown exponentially more complex—balancing trust and efficiency, growing loyalty in an age of skepticism and ensuring transparent agency relationsh...

22 Maj 12min

Winning Gen Z brand loyalty—quality, service and community, with Erika Wheless

Winning Gen Z brand loyalty—quality, service and community, with Erika Wheless

Consumer Trends Reporter Erika Wheless discusses the top factors that influence brand loyalty with Gen Z—including product quality, sustainability and customer service. Plus, the brands Gen Z consider...

15 Maj 29min

Populärt inom Business & ekonomi

badfluence
framgangspodden
varvet
rss-borsens-finest
avanzapodden
uppgang-och-fall
svd-tech-brief
rss-svart-marknad
bathina-en-podcast
lastbilspodden
rss-dagen-med-di
fill-or-kill
24fragor
rss-inga-dumma-fragor-om-pengar
borsmorgon
dynastin
rss-den-nya-ekonomin
rikatillsammans-om-privatekonomi-rikedom-i-livet
rss-kort-lang-analyspodden-fran-di
borslunch-2