Mark Read, CEO/executive director, WPP
Ad Age Insider13 Jan 2020

Mark Read, CEO/executive director, WPP

In a wide-ranging conversation on all things WPP, Read discusses his early moves, including merging agency brands VML with Y&R and JWT with Wunderman. In the past 18 months, WPP has shared more than 40 assets in a bid to become more streamlined. Read, the chief executive of the world's largest advertising holding company, talks about creativity, and examines what's holding WPP back in North America, the companies data play, his response to his feisty predecessor's potshots and more.

Avsnitt(187)

Firing your ad agency? Try marriage counseling first, with Lindsay Rittenhouse

Firing your ad agency? Try marriage counseling first, with Lindsay Rittenhouse

Ad Age senior agency reporter Lindsay Rittenhouse goes inside the growing trend of brand-agency marriage counseling. Rather than jumping straight into a costly and time-intensive agency review, consul...

5 Sep 202521min

Cracker Barrel, American Eagle and surviving social uproar, with Erika Wheless and Gillian Follett

Cracker Barrel, American Eagle and surviving social uproar, with Erika Wheless and Gillian Follett

Ad Age reporters Erika Wheless and Gillian Follett break down the brand lessons from the recent Cracker Barrel and American Eagle dramas: How can marketers better prepare for social pushback, what to ...

29 Aug 202526min

Marketing Trends of 2025 so far, with Tim Nudd

Marketing Trends of 2025 so far, with Tim Nudd

Ad Age Creativity Editor Tim Nudd reveals the creativity trends of 2025 so far, including the impact of AI on brand marketing, the resurgence of experiential activations and the secret to an effective...

20 Aug 202524min

Introducing Ad Age Insider

Introducing Ad Age Insider

Ad Age Insider is the weekly podcast for breaking down marketing, advertising and media's biggest stories and trends. Host Parker Herren goes behind the biggest headlines, emerging innovations and bra...

19 Aug 20251min

Why Rick Astley is never gonna give up snacks or drums

Why Rick Astley is never gonna give up snacks or drums

The 80s pop star takes a break from shooting a Frito-Lay commercial to discuss the music industry, becoming a meme, and what he's been up to during the pandemic.

16 Dec 202039min

How The Lincoln Project's endless stream of viral ads were actually made (in record time)

How The Lincoln Project's endless stream of viral ads were actually made (in record time)

Ben Howe of Howe Creative, one of The Lincoln Project's key video collaborators, on the making of 'Mourning in America'—and what it takes to go viral

11 Dec 202041min

Behind Hendrick's Gin's quirky ad approach

Behind Hendrick's Gin's quirky ad approach

On this week's episode of Ad Lib, E.J. Schultz is joined by Harvey Purchese, senior VP of marketing at liquor marketer William Grant & Sons. We get behind Hendrick's quirky ad approach, which has incl...

3 Dec 202029min

Behind Calm's unexpected Election Night win

Behind Calm's unexpected Election Night win

In this week's episode Ad Age's Jeanine Poggi is joined by Katie Shill, senior director of brand marketing at Calm. The meditation app won election night with its sponsorship of CNN's "Key Race" alert...

24 Nov 202028min

Populärt inom Politik & nyheter

motiv
aftonbladet-krim
p3-krim
fordomspodden
rss-krimstad
flashback-forever
blenda-2
rss-viva-fotboll
aftonbladet-daily
svenska-fall
rss-krimreportrarna
rss-vad-fan-hande
rss-sanning-konsekvens
rss-frandfors-horna
olyckan-inifran
rss-flodet
rss-expressen-dok
dagens-eko
svd-dokumentara-berattelser-2
krimmagasinet