Mark Read, CEO/executive director, WPP
Ad Age Insider13 Jan 2020

Mark Read, CEO/executive director, WPP

In a wide-ranging conversation on all things WPP, Read discusses his early moves, including merging agency brands VML with Y&R and JWT with Wunderman. In the past 18 months, WPP has shared more than 40 assets in a bid to become more streamlined. Read, the chief executive of the world's largest advertising holding company, talks about creativity, and examines what's holding WPP back in North America, the companies data play, his response to his feisty predecessor's potshots and more.

Avsnitt(188)

Publicis CMO Justin Billingsley on the Power of One and what his client-side past brings to his new role

Publicis CMO Justin Billingsley on the Power of One and what his client-side past brings to his new role

Justin Billingsley has one hell of a Lego set. Publicis Groupe's first global chief marketing officer used the famed building blocks in an analogy during the Ad Age Ad Lib podcast to explain how the h...

25 Juni 202042min

Behind the AP's new marketing push

Behind the AP's new marketing push

Julie Tucker, global marketing director for the Associated Press, on the news wire service's new marketing and what separates it from the 'Truth' campaign she oversaw at The New York Times. We also di...

18 Juni 202039min

There's no mistaking Leeann Leahy

There's no mistaking Leeann Leahy

Portland Maine's Via agency CEO talks about the moral renaissance, directing a commercial with Jim Perdue via iPhone, her Catholic school education and the disco ball in her home.

11 Juni 202038min

Auto marketing during the pandemic

Auto marketing during the pandemic

Allyson Witherspoon, VP of marketing communications and media at Nissan North America, on how the automaker responded in the early days of the coronavirus outbreak and what it is doing now to restore ...

4 Juni 202034min

The pandemic paradox

The pandemic paradox

Anush Prabhu, chief strategy officer at Mediacom, talks about the new—and often contrasting—behaviors that have come about since COVID, and how smart marketers should navigate them as the world opens ...

28 Maj 202037min

Marketing cannabis during the pandemic

Marketing cannabis during the pandemic

Greg Butler, chief commercial officer at Cresco Labs, explains how the cannabis firm has pivoted during COVID-19, which has forced the firm to rely more on digital and less on retail and experiential ...

22 Maj 202043min

Finding creative inspiration in a pandemic

Finding creative inspiration in a pandemic

Goodby, Silverstein & Partners' Chief Creative Officer Margaret Johnson explains how the agency has created more than 30 campaigns for 80 percent of its clients remotely--and how working from home has...

15 Maj 202038min

Behind the e-commerce surge

Behind the e-commerce surge

Longtime agency exec Sarah Hofstetter joins to talk about her new role as president of e-commerce analytics firm Profitero, which serves more than 4,000 clients. We discuss the coronavirus-induced e-c...

5 Maj 202032min

Populärt inom Politik & nyheter

aftonbladet-krim
rss-krimstad
fordomspodden
blenda-2
motiv
flashback-forever
p3-krim
aftonbladet-daily
rss-sanning-konsekvens
svenska-fall
spar
olyckan-inifran
rss-vad-fan-hande
svd-ledarredaktionen
rss-krimreportrarna
rss-frandfors-horna
krimmagasinet
grans
rss-flodet
dagens-eko