Jeff Goodby and Rich Silverstein,  founders of Goodby Silverstein & Partners
Ad Age Insider30 Jan 2020

Jeff Goodby and Rich Silverstein, founders of Goodby Silverstein & Partners

Jeff Goodby and Rich Silverstein, founders of Goodby Silverstein & Partners, worked on four Super Bowl brands this year, including Pepsi, Cheetos, Doritos and SodaStream. The team who created the infamous "Got, Milk?" slogan is taking their advertising expertise to the MasterClass platform where they will lead a series of classes, including one on Super Bowl advertising. In the podcast, the duo discuss some of their Big Game top hits, such as the E-Trade monkey and the Budweiser lizards. They also talk about Donald Trump and Michael Bloomberg advertising in the game, the inclusionary nature of many of the spots, the boundaries of taste in Super Bowl spots and the demise of Mr. Peanut.

Avsnitt(189)

Best Halloween ads 2025, with Tim Nudd

Best Halloween ads 2025, with Tim Nudd

Ad Age creativity editor Tim Nudd crowns the top spooky season marketing campaigns in the first-ever Halloween Marketing Awards. He also digs into the trends behind October's best work, including why ...

24 Okt 202525min

Social bots and brand crises—how to fight fake accounts, with Erika Wheless

Social bots and brand crises—how to fight fake accounts, with Erika Wheless

Ad Age marketing reporter Erika Wheless describes the growth of AI-generated bot networks that fuel large percentages of current brand controversies. In the episode, Wheless breaks down how to identif...

17 Okt 202524min

Bad Bunny and brands: Hispanic engagement lessons, with Adrianne Pasquarelli

Bad Bunny and brands: Hispanic engagement lessons, with Adrianne Pasquarelli

Ad Age senior marketing reporter Adrianne Pasquarelli breaks down takeaways from the controversy surrounding the NFL's Bad Bunny pick for 2026's Super Bowl Halftime Show. Listen to hear data on U.S. H...

10 Okt 202521min

Agencies under pressure—who survives, who shifts: Ad Age Future of Advertising 2030

Agencies under pressure—who survives, who shifts: Ad Age Future of Advertising 2030

Ad Age reporters go deep on the future of marketing agencies, from consolidation to AI in-housing. Listen to hear more on the potential demise of mid-size agencies, resurgence of social media agencies...

3 Okt 202514min

Loyalty, influencers and consumers: Ad Age Future of Advertising 2030

Loyalty, influencers and consumers: Ad Age Future of Advertising 2030

Ad Age reporters break down the transformation of consumer behavior that will impact marketing strategies over the next five years, and how brands can begin preparing now. From changing demographics t...

30 Sep 202515min

Future-proof your marketing career: Ad Age Future of Advertising 2030

Future-proof your marketing career: Ad Age Future of Advertising 2030

Ad Age reporters dig into the evolution of skills needed to climb the ad industry ladder amid industry transformation. From the new responsibilities CMOs will take on as AI automates other C-suite rol...

26 Sep 202512min

How tech will reshape marketing: Ad Age Future of Advertising 2030

How tech will reshape marketing: Ad Age Future of Advertising 2030

Ad Age reporters discuss AI, and the industry transformation being caused by emerging technology. From influencer clones and shopping agents to contract terms and ad tech tools, listen to hear how mar...

23 Sep 202513min

How tech will reshape marketing: Ad Age Future of Advertising 2030

How tech will reshape marketing: Ad Age Future of Advertising 2030

Ad Age reporters discuss AI, and the industry transformation being caused by emerging technology. From influencer clones and shopping agents to contract terms and ad tech tools, listen to hear how mar...

23 Sep 202513min

Populärt inom Politik & nyheter

aftonbladet-krim
svenska-fall
p3-krim
rss-krimstad
fordomspodden
rss-expressen-dok
flashback-forever
rss-sanning-konsekvens
motiv
aftonbladet-daily
spar
rss-vad-fan-hande
blenda-2
olyckan-inifran
rss-krimreportrarna
rss-frandfors-horna
rss-flodet
dagens-eko
svd-ledarredaktionen
grans