Marketing the (delayed) Olympics

A producer, composer and technologist, Barak Moffat heads UMG's content and strategy. UMG's massive catalog includes 40 percent of all of the world's music. He discusses that, and what it means to be ...

10 Okt 201935min

It's been 15 years since "Super Size Me" came out. Today Spurlock is back with a sequel. With "Super Size Me 2: Holy Chicken" Spurlock asks whether fast food has gotten any healthier in the intervenin...

3 Okt 201942min

Mark Penn, the president and managing partner of Stagwell Group, raised industry eyebrows six months ago when he plonked $100 million into the flailing agency holding company MDC Partners—and became i...

26 Sep 201935min

Reddit is on a roll. The self-styled "front page of the internet" is on target to double its ad revenue in the U.S. from $100 million in 2019 to $200 million in 2021, according to eMarketer. This grow...

19 Sep 201936min

What do you do after writing a book called "The End of Advertising?" If you're Andrew Essex, you co-found an advertising company. But Plan A, he says, is built on a different model than the traditiona...

12 Sep 201923min

With a trade war brewing, there's a lot more focus on products Made in the USA—but don't believe everything you see. There are some cases of marketers blurring the lines when it comes to products actu...

6 Sep 201922min

Ryan Kutscher may have been a noted chef if he didn't decide to go into advertising. Today he is chief creative officer and founder of Circus Maximus, a New York shop which has won its fair share of A...

23 Aug 201946min

An associate operations director at the GroupM shop Essence by day, Lawson writes and podcasts extensively and candidly about diversity and inclusion issues on the side—on the Mixed Company podcast an...

16 Aug 201940min