Moving from CMO to CEO
Ad Age Insider30 Juli 2020

Moving from CMO to CEO

Pernod Ricard North America CEO Ann Mukherjee describes why the liquor marketer will resume social media spending after pausing it in July. The longtime marketer also describes what it's like moving into the CEO job, and she explains her leadership style, which involves bringing your personal experiences to the job.

Avsnitt(187)

Maria Bartiromo, Fox Business

Maria Bartiromo, Fox Business

The Fox Business anchor joined the "Ad Lib" podcast before her news-making interview with President Trump last week. Here, Bartiromo discusses her evolution from a CNBC pioneer—where she was the first...

10 Juli 201846min

Mark DiMassimo, CEO of DiMassimo Goldstein

Mark DiMassimo, CEO of DiMassimo Goldstein

With 22 years heading up an independent agency under his belt, DiMassimo Goldstein's Mark DiMassimo believes traditional advertising's days are numbered. Of course, he would say that. A long-ago JWT c...

5 Juli 201833min

The Trade Desk's Brian Stempeck

The Trade Desk's Brian Stempeck

At a time when ad tech is besieged by brand safety concerns, transparency issues and industry-wide consolidation, the Trade Desk has been having a solid run. The demand side programmatic ad buying pla...

28 Juni 201832min

Michael Wolff

Michael Wolff

Michael Wolff has some thoughts about conflict. A consummate media insider for decades, the journalist-provocateur-entrepreneur shot into the public consciousness in January with the publication of hi...

20 Juni 201823min

Shingy, digital prophet, Oath

Shingy, digital prophet, Oath

You may not have heard of David Shing, but you probably know about Shingy. The self-styled "digital prophet" at Oath – the Verizon-owned juggernaut that comprises AOL, Yahoo, the Huffington Post and s...

18 Juni 201825min

Havas Creative North American Chairman and CEO, Paul Marobella

Havas Creative North American Chairman and CEO, Paul Marobella

In a challenging time with so much gloom and doom out there, Paul Marobella remains a consummate optimist. The North American Chairman and CEO of Havas creative says the current climate reminds him of...

14 Juni 201834min

Mastercard CMO Raja Rajamannar

Mastercard CMO Raja Rajamannar

An expansive marketer in an era of the incredible shrinking CMO, Rajamannar joins the Ad Lib podcast to discuss what he calls the CMO existential crisis. We talk about marketing at scale in a time whe...

7 Juni 201848min

Ken Auletta, 'Frenemies' author

Ken Auletta, 'Frenemies' author

You're going to be hearing Ken Auletta's name a lot this month. Auletta, who has been writing the Annals of Communication column for The New Yorker since 1992, is the author of a new book about the in...

5 Juni 201836min

Populärt inom Politik & nyheter

motiv
aftonbladet-krim
p3-krim
rss-krimstad
fordomspodden
flashback-forever
blenda-2
rss-viva-fotboll
aftonbladet-daily
rss-sanning-konsekvens
svenska-fall
rss-vad-fan-hande
rss-krimreportrarna
rss-frandfors-horna
olyckan-inifran
rss-flodet
rss-expressen-dok
dagens-eko
rss-aftonbladet-krim
svd-dokumentara-berattelser-2