Marketing a Mexican import
Ad Age Insider20 Aug 2020

Marketing a Mexican import

Oscar Martinez, Senior Brand Director of Tecate, joins the pod to talk about the brand's marketing overhaul, which includes a move away from boxing and into music. We break down the brew's "Mexico is in US" campaign that emphasizes the brand's border-town heritage while seeking to appeal to drinkers who are unapologetically Mexican-American.

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360i's Sarah Hofstetter

360i's Sarah Hofstetter

In this episode of Ad Lib, Sarah Hofstetter, the global CEO of full-service digital-first agency 360i, discusses the agency's new Amazon practice, the future of voice, the best kosher restaurants in C...

8 Mars 201834min

Po.et CEO Jarrod Dicker

Po.et CEO Jarrod Dicker

Last month, a subset of the media world snapped to attention when Jarrod Dicker left the Post, where he built out a lot of pioneering proprietary tech for the company, to become the CEO of something c...

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Pop-Up Magazine's Chas Edwards

Pop-Up Magazine's Chas Edwards

Chas Edwards is a co-founder and publisher of both Pop-Up magazine—a roving circus that brings magazine journalism to life in staged events—and the print publication it spawned, California Sunday Maga...

22 Feb 201825min

Aardman's Heather Wright

Aardman's Heather Wright

You may know Aardman Animation as the creative force behind Wallace and Gromit, "Shaun the Sheep" and "Chicken Run." This weekend its seventh feature film, "Early Man" comes to our shores. But the rec...

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HP's Antonio Lucio

HP's Antonio Lucio

There's a lot of talk in the marketing and advertising industries about diversity — but not a ton of walking. Antonio Lucio is one of the walkers. Lucio talks about his diversity drive on today's podc...

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Hungry Man Productions, Bryan Buckley

Hungry Man Productions, Bryan Buckley

Bryan Buckley has nearly 60 Super Bowl credits to his name, directing spots for a bevy of brands ranging from Monster.com and Cash4Gold to Coca-Cola and Bud Light. In this podcast, Buckley discusses w...

1 Feb 201853min

Avocados From Mexico's Kevin Hamilton

Avocados From Mexico's Kevin Hamilton

Kevin Hamilton has experienced first-hand the pressure to pull off a Super Bowl ad. As the senior director of marketing at Avocados From Mexico, Hamilton is charged with promoting the produce on TV's ...

31 Jan 201837min

Capitol Music Group's Brian Nolan

Capitol Music Group's Brian Nolan

Brian Nolan has a music fan's dream job. As the senior vice president of Capitol Records' in-house division focused on brand partnerships and licensing, Nolan is tasked with bringing new or under-expo...

26 Jan 201835min

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