Marketing a Mexican import
Ad Age Insider20 Aug 2020

Marketing a Mexican import

Oscar Martinez, Senior Brand Director of Tecate, joins the pod to talk about the brand's marketing overhaul, which includes a move away from boxing and into music. We break down the brew's "Mexico is in US" campaign that emphasizes the brand's border-town heritage while seeking to appeal to drinkers who are unapologetically Mexican-American.

Avsnitt(189)

Omnicom Media Group CEO on how covid has changed the ad landscape

Omnicom Media Group CEO on how covid has changed the ad landscape

In a time period when there seems to be little cause for optimism, Ad Age spoke with Omnicom Media Group CEO Scott Hagedorn on where he sees bright spots starting to emerge within his agency and the i...

27 Aug 202026min

Main Street One CEO Curtis Hougland on the launch of a senior political influencer network

Main Street One CEO Curtis Hougland on the launch of a senior political influencer network

Curtis Hougland, the founder and CEO of communications and strategy shop Main Street One, explains the social and political science behind voter/consumer persuasion, and why the time is right for camp...

14 Aug 202032min

Defeating D.C. Council's ad and personal information tax

Defeating D.C. Council's ad and personal information tax

4A's Executive VP of Government Relations Alison Pepper discusses how she and other industry organizations fought a 3 percent tax on advertising services and the sale of "personal information" propose...

6 Aug 202027min

Moving from CMO to CEO

Moving from CMO to CEO

Pernod Ricard North America CEO Ann Mukherjee describes why the liquor marketer will resume social media spending after pausing it in July. The longtime marketer also describes what it's like moving i...

30 Juli 202032min

Marketing the (delayed) Olympics

Marketing the (delayed) Olympics

Christopher Carroll, director of digital engagement and marketing for the International Olympic Committee, joins the pod to talk about how the IOC is going about plugging the Tokyo games, which were d...

23 Juli 202033min

The latest ad law news

The latest ad law news

Ad lawyer Linda Goldstein joins to discuss what brands need to know about sponsorship contract changes during COVID-19, new 'Made in the USA,' ad regulations and what to expect at the FTC if Democrats...

16 Juli 202035min

Mark Robinson

Mark Robinson

The author of "Black on Madison Avenue" talks about what it was like getting a job in advertising 40 years ago and how much the industry has failed to change since that time.

10 Juli 202050min

Populärt inom Politik & nyheter

svenska-fall
aftonbladet-krim
p3-krim
rss-krimstad
fordomspodden
flashback-forever
rss-expressen-dok
motiv
aftonbladet-daily
spar
blenda-2
rss-sanning-konsekvens
svd-ledarredaktionen
rss-vad-fan-hande
olyckan-inifran
rss-krimreportrarna
dagens-eko
rss-frandfors-horna
kungligt
svd-nyhetsartiklar