The state of the CMO
Ad Age Insider1 Okt 2020

The state of the CMO

Lisa Mann, a former CPG marketer who recently joined an executive search firm, joins to discuss CMO hiring trends and look at how the role is changing—in some cases for the worse.

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David Droga, founder & creative chairman, Droga5

David Droga, founder & creative chairman, Droga5

The industry's collective mind was blown when David Droga announced in April that his namesake agency, Droga5, would be acquired by Accenture Interactive. The consultants are coming for the creatives,...

8 Aug 201926min

Lindsey Slaby, founder, Sunday Dinner

Lindsey Slaby, founder, Sunday Dinner

Lindsey Slaby is a one woman three ring circus: In one ring is her brand consultancy, Sunday Dinner, which coaches clients through various stages of organizational transformation. The second ring is n...

1 Aug 201941min

Laurent Ezekiel, chief marketing and growth officer, WPP

Laurent Ezekiel, chief marketing and growth officer, WPP

Laurent Ezekiel has his work cut out for him: The Publicis vet joined WPP in May to serve as its first CMO and growth officer. It's a new position at the world's largest advertising holding company, w...

25 Juli 201935min

David Fischer, CEO and publisher, Highsnobiety

David Fischer, CEO and publisher, Highsnobiety

David Fischer started Highsnobiety in 2005 as personal blog dedicated to his passion for sneaker culture and fashion. Today it is a multi-pronged media brand, a magazine that prints twice a year and a...

18 Juli 201938min

Rob Reilly, Global Creative Chairman, McCann Worldgroup

Rob Reilly, Global Creative Chairman, McCann Worldgroup

In an industry with no shortage of Negative Nancies, Rob Reilly is a perpetual, evangelical optimist. But he wasn't always: He once had an employer require him to take a year's worth of classes to lea...

11 Juli 201944min

Richard Edelman, president and CEO, Edelman

Richard Edelman, president and CEO, Edelman

According to a global survey of more than 25,000 respondents, consumer trust in brands is down across the board — and expectations of social responsibility from brands is up. That is the core takeaway...

3 Juli 201934min

Bradley Johnson, director of data analytics, Ad Age Datacenter

Bradley Johnson, director of data analytics, Ad Age Datacenter

If you want to see what's driving ad spending, just look for the net gains. Bradley Johnson joins us to break down the most interesting findings in our annual Leading National Advertisers report, out ...

28 Juni 201932min

Nick Kelly, Anheuser-Busch

Nick Kelly, Anheuser-Busch

What happens when Big Football meets Big Beer? Until now active pro athletes could not appear in beer ads during games. The head of sports marketing for Anheuser-Busch discusses what a rules change me...

21 Juni 201926min

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