How to not miss the mark in multicultural marketing

A publisher of podcasts, radio shows and online articles about sports and sports culture, Barstool Sports has a robust commerce and pay-per-view events business to feed its rabidly dedicated fanbase, ...

24 Jan 201940min

Bloomberg Media has been experimenting across the board lately — from its consultancy play to an aggressive over-the-top streaming strategy to TicToc, a video partnership with Twitter. Joining us on t...

17 Jan 201941min

Twenty-one percent of the population now owns at least one smart speaker. A full 14 million people in the U.S. got their first smart speaker device in 2018 — meaning voice as a topic of fascination is...

10 Jan 201929min

Launched in January, Verb is a hybrid shop that claims to have a new approach to the agency space. Verb boasts both traditional agency chops and consultancy offerings for both brands and other agencie...

20 Dec 201833min

The Seattle-based creative shop Wongdoody (yes, that's its real name) celebrated its 25th anniversary this year — and as it did so, it was acquired by Indian tech giant Infosys, once known for offshor...

13 Dec 201831min

Days after Salesforce co-founder Marc Benioff and his wife Lynne closed on their purchase of Time, the new owners gave its editor, Edward Felsenthal, the additional title of CEO. Felsenthal joins Ad L...

6 Dec 201838min

In 2015, when Julio Bruno took over as the chief executive at Time Out, it was taking on heavy losses. An executive who had held senior positions at Diageo and TripAdvisor, Bruno saw an opportunity. N...

29 Nov 201832min

After 14 years at Anomaly, founding partner Karina Wilsher will be assuming the global CEO title at the agency. Currently the global COO, Wilsher has long been groomed for the new role and will assume...

20 Nov 201828min