Behind Hendrick's Gin's quirky ad approach
Ad Age Insider3 Dec 2020

Behind Hendrick's Gin's quirky ad approach

On this week's episode of Ad Lib, E.J. Schultz is joined by Harvey Purchese, senior VP of marketing at liquor marketer William Grant & Sons. We get behind Hendrick's quirky ad approach, which has included stunts like the "Hendrick's High Wheel," a decidedly old-fashioned exercise bike. It's part of the brand's Luddite marketing shtick, which has included the Horatio, a "somewhat smart" speaker and the Hendrick's Streaming Service, which consists of videos of actual streams—yes, running water.

Avsnitt(191)

Michael Rothman

Michael Rothman

The CEO and co-founder of Fatherly, a New York City-based media start-up that caters to millennial dads, is himself not a father. Rather Rothman, whose last gig was as Thrillist's first business-side ...

22 Nov 201743min

Michael Kuntz

Michael Kuntz

The senior vice president of digital revenue at USA Today Network sits down with Ad Age editor Brian Braiker to discuss Gannett's local play, working with Facebook Instant Articles and Google AMP, USA...

10 Nov 201743min

Kay Hsu

Kay Hsu

As the global Instagram lead at Facebook Creative Shop, Kay is tasked with getting brands to adopt the Instagram Stories format. She discusses the challenges and opportunities brands see with the prol...

27 Okt 201738min

Neil Vogel

Neil Vogel

Since 2014, Neil Vogel has led the transition of About.com into Dotdash. Under his stewardship, the IAC-owned company has gone from an all-things-to-all-people approach to a publisher of discrete, foc...

20 Okt 201734min

Jonah Disend

Jonah Disend

Jonah Disend is CEO and founder of Redscout, a branding a product development company with clients like Gatorade and Domino's that he founded in his New York apartment in 2000. We talk about how his l...

12 Okt 201732min

Where Creativity Meets Strategy

Where Creativity Meets Strategy

Alain Sylvain is the founder and CEO of Sylvain Labs, an innovation and brand design consultancy. We talk about his background and the lack of diversity in media and marketing, his failures and his si...

6 Okt 201728min

Pop Vox

Pop Vox

As chairman and CEO of Vox Media, Jim Bankoff oversees eight vertices including The Verge, SB Nation and Vox.com. We discuss what's next for Vox and his past life as a Web 1.0 executive at AOL before...

22 Sep 201746min

Populärt inom Politik & nyheter

svenska-fall
p3-krim
rss-krimstad
fordomspodden
aftonbladet-krim
spar
flashback-forever
rss-sanning-konsekvens
aftonbladet-daily
motiv
rss-vad-fan-hande
rss-krimreportrarna
rss-klubbland-en-podd-mest-om-frolunda
krimmagasinet
politiken
rss-frandfors-horna
dagens-eko
rss-aftonbladet-krim
blenda-2
rss-flodet