Full Funnel Community: The Path to Community-Led Growth at Scale with Liz Lathan, Chief Community Officer of Team CMO

Full Funnel Community: The Path to Community-Led Growth at Scale with Liz Lathan, Chief Community Officer of Team CMO

We are excited to welcome Liz Lathan, Chief Community Officer of Team CMO, to this episode as our guest. Liz is a highly experienced marketing executive with more than two decades of expertise in event and community building. She will share her wealth of knowledge and insights on how to create and maintain a strong community that drives business growth and customer loyalty.

In our discussion, Liz will delve into the opportunities and challenges involved in building a community around a brand and how it can be leveraged to achieve business success. We will also explore the advantages of community building for businesses of all sizes and sectors, such as lead generation, customer loyalty, and bottom-line improvement.

Don't miss out on our conversation about what's in store for SXSW this year and how to be a guest on The CMO Show with Kate Gunning, a podcast where we discuss the latest trends and insights in marketing and business strategy.

If you're keen to learn more about the power of community building and how it can benefit your business, be sure to listen to this episode of The CMO Show with Kate Gunning, featuring Liz Lathan.

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Avsnitt(15)

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