Ep. 121 - Wrangler Western's Vice President & General Manager Allen Montgomery

Ep. 121 - Wrangler Western's Vice President & General Manager Allen Montgomery

To sit down with the iconic brand of Wrangler has been on our podcast bucket list for quite some time and we were fortunate enough to have the Vice President and General Manager of Wrangler Western Wear, Allen Montgomery, on the podcast for a unique insight into rodeo's largest apparel brand.

Not only do we discuss the history of Wrangler, who they build their products after, but also their upcoming trends with Yellowstone and Coconut Cowboys. Additionally, we talk to them about the marketing behind the Wrangler National Finals Rodeo and what that week is like for them as a team to prepare for the biggest stage in the western world.

Don't forget to use code word "coconut" - all lowercase - on our official shownotes page HERE to get entered to win a FREE pair of Wrangler Jeans!

Make sure to follow the That Western Life podcast on Facebook, Instagram, TikTok & Pinterest.

Shop all things Wrangler at www.Wrangler.com.

Today's podcast is hosted by Katie Schrock & Rachel Owens-Sarno; podcast research by Katie Schrock & Rachel Owens-Sarno; podcast produced by Emilee Cole & Katie Schrock.

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Ep. 132 - Cattle Science, Ruminant Nutrition, & the Economics of Curiosity in Modern Agriculture with Dr. Emily Melchior

Ep. 132 - Cattle Science, Ruminant Nutrition, & the Economics of Curiosity in Modern Agriculture with Dr. Emily Melchior

In this episode of That Western Life, Katie Schrock speaks with Dr. Emily Melchior, a cattle scientist, Zoetis outcomes research lead for ruminants and equine, and Cowgirl 30 Under 30 honoree. Her wor...

13 Aug 53min

Ep. 131 - Rebuilding a Western Legacy with Adam Trenk of Genuine Billy Cook Saddles

Ep. 131 - Rebuilding a Western Legacy with Adam Trenk of Genuine Billy Cook Saddles

Western heritage is easy to romanticize. But behind every legacy brand is a much harder story: ownership decisions, supply chains, skilled labor, production timelines, cash flow, customer trust, and t...

31 Juli 1h 1min

Ep. 130 -  Making Ag Policy Understandable with Tori Teegarden

Ep. 130 - Making Ag Policy Understandable with Tori Teegarden

Agriculture policy can feel like one of those topics people know they should understand, but quietly avoid. It sounds complicated. It sounds political. It sounds like something happening far away in W...

22 Juli 1h 6min

Ep. 129 - **THAT WESTERN PULSE** An Inside Scoop of our July Goals, Strategies, & Tips

Ep. 129 - **THAT WESTERN PULSE** An Inside Scoop of our July Goals, Strategies, & Tips

The Comeback Is Not the Strategy The first episode of That Western Pulse begins with a confession. "Are you nosy about other people's business?" asks That Western Life founder and host Katie Schrock. ...

17 Juli 1h 1min

Ep. 128 - Agriculture, Rodeo, Career Growth, & the Future of the Western Industry with Alex Russell of Syngenta

Ep. 128 - Agriculture, Rodeo, Career Growth, & the Future of the Western Industry with Alex Russell of Syngenta

On this episode of That Western Life, Katie sits down with Alex Russell, a small-town farm kid, former rodeo competitor, FFA leader, agriculture professional, and one of the highest-energy voices work...

16 Juli 1h 2min

Ep. 127 - Jessie Jarvis of Of The West, Part II

Ep. 127 - Jessie Jarvis of Of The West, Part II

In this episode, Jesse Jarvis shares her journey through the Western industry, the evolution of her platform Of the West, and insights on industry hiring, branding, and professional growth. We explore...

8 Juli 1h 24min

That Western Life is BACK | A Season 7 Preview

That Western Life is BACK | A Season 7 Preview

That Western Life is back for Season 7. After a few years away from the microphone, host Katie Schrock is bringing the podcast back with a renewed focus on the people, stories, and conversations shapi...

1 Juli 6min

Ep. 125 - Echoes of Rodeo: Great Whites, Great Cattle & Great Cowboys

Ep. 125 - Echoes of Rodeo: Great Whites, Great Cattle & Great Cowboys

Welcome to Part I of our Western History deep dives with our resident That Western Life historian Katie Surritt and co-host Katie Schrock. Make sure to tune in bi-monthly for all things western lifest...

31 Jan 20241h 56min

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