Episode 138: SEO, owned and earned marketing with Ben Roberts

Have you come across the term SEO (Search Engine Optimisation) but aren't sure how it applies to your business? Would you like your website to be displayed in Google search results for your location or your industry?

Then tune into this episode!

This week on the podcast, I interview Ben Roberts, who helps businesses with their SEO using the power of Owned and Earned Marketing. Ben is also an author and a speaker and through his company, BMR Marketing, he helps SMEs grow their web presence, their rankings, and their online search potential. So if you're looking to learn more about SEO and how it can help your business, this episode is for you.

In this interview, Ben talks about the importance of making your online content 'relevant'. As Google aims to return the best possible results for their users, if you want your website or LinkedIn profile to show in the search engine results for any given term (or keyword) that represents your business and what you do, you need to make sure you mention those terms in your content - and not just once!

Ben also explains why blogging is an important aspect of your Owned Marketing. Creating content around your ideas, opinions, products, or services (even in the form of FAQs) can help with your online presence. And if writing isn't for you, we even touch on outsourcing, consulting, and speech-to-text as ways to help you create more content for your business. This is a jam-packed episode full of valuable information, so don't miss it!

You will learn…

1. The difference between Owned Marketing (the content that you create as a business owner) and Earned Marketing (the trust and credibility you build with your audience over time).
2. Why recommendations are an important form of Earned Marketing, how to get recommendations via third-party review websites, and how you can (and should) display them on your website too.
3. The importance of updating existing content and adding fresh content to your website (for example, through blogging).

About Ben

If you’d like to connect with Ben, you can find him on LinkedIn or on website. Ben is the author of the book Marketing Buzzword to Marketing Authority and the host of The Marketing Buzzword Project podcast.

Relevant resources

If you're interested in joining the next 90-day Content Marketing Challenge with Martin and Lyndsay of Jammy Digital, check out the online membership Make Your Mark Online. I also interviewed Martin and Lyndsay in episode 48 - Making your mark online with Jammy Digital.

And if you're interested in outsourcing your content creation or blogging, check out my show notes writer Sara Bussandri. I interviewed Sara in episode 85 - Batching your content writing and running your own business.

Do you want to learn more about using LinkedIn for business?

If you want my help to leverage LinkedIn to raise your profile, check out LinkedIn Learner Lab – my group coaching and membership program to help you create an effective LinkedIn strategy and start building your network on LinkedIn.

This is perfect for you if you want to get to grips with LinkedIn and have regular access to me. You can ask me questions at any time and come along to our group calls twice a month. The program also includes 6 training modules (each consisting of 4 to 5 bite-sized videos) and teaches you everything you need to know to use LinkedIn as a lead generation tool for your business.

And if you want to work with me on a 1-to-1 basis, every month I offer a maximum of four LinkedIn VIP Intensive private coaching sessions. These 3-hour sessions are perfect if you want some help to optimise your LinkedIn profile, build a content strategy plan, and learn how to use LinkedIn to generate leads and sales.

Download my FREE LinkedIn guide

Would you like to learn about the 4 exact steps you need to take to get success on LinkedIn, no matter what type of business you run? Then download my FREE 10-page LinkedIn guide here.