Ep. 457 wine2wine Session Recordings | Benefits of a Diverse Wine Industry

Ep. 457 wine2wine Session Recordings | Benefits of a Diverse Wine Industry

Italian Wine Podcast Episode 457: The benefits of a more diverse wine industry. Audio from Manjaval Janjo's wine2wine 2020 session, with moderator Paul Caputo. For the last 10 years or so, going as far back as the banking crisis of 2008, most sectors of the wine trade have suffered. Sectors which are seen to excel are more an exception, rather than the rule. Prosecco has been a phenomenal success, but even that curve is beginning to flatten. The wine industry has long wrestled with the challenges of re-inventing, modernising, and promoting itself to a younger audience, while our cousins in the spirits and beer industries have easily embraced and adapted to the modern society in which we all trade. Of course, it’s easy to cite beer’s relative ease of production when compared to wine, and spirit’s versatility as a cocktail ingredient; but are we as an industry missing the bigger picture? Studies from the US have shown that younger audiences continue to view wine as “dad’s drink” as well as being “uncool”. I argue that we can no longer afford to keep wine as an elite club and must find a way to diversify our target audience. We only need to look to the success of other alcoholic beverage categories, to see the correlation between sales figures and their marketing campaigns. Italian Wine Podcast is a proud media partner of wine2wine.net/

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Ep. 2566 Overview of the Indian wine market with Sanghamitra Banik | Asia Wine Market

Ep. 2566 Overview of the Indian wine market with Sanghamitra Banik | Asia Wine Market

Welcome to the Asia Wine Market and Episode 2566 of the Italian Wine Podcast. In this episode, Roza Zharmukhambetova interviews Sanghamitra Banik in a conversation that focuses on the Indian market. ...

28 Dec 202533min

Ep. 2565 Wine titles decoded: why MS and MW both matter | wine2wine Vinitaly Business Forum

Ep. 2565 Wine titles decoded: why MS and MW both matter | wine2wine Vinitaly Business Forum

Welcome to episode 2565 of the Italian Wine Podcast from wine2wine Vinitaly Business Forum 2025, Wine titles decoded: why MS and MW both matter. Speakers: Jessica Dupuy DipWSET, Doug Frost MW & MS, J...

27 Dec 202531min

Ep. 2564 Understanding the Albanian market with Erjola Braha - CEO of Alehandro Group | On the Road with Stevie Kim

Ep. 2564 Understanding the Albanian market with Erjola Braha - CEO of Alehandro Group | On the Road with Stevie Kim

Welcome to Episode 2564 of the Italian Wine Podcast and this On The Road Special Edition: Getting to know Albania with one of its most successful female entrepreneurs.  In this episode of the Italian...

26 Dec 202513min

Ep. 2563 Giulia Abbona of Poderi Luigi Einaudi winery in Piemonte | Wine, Food & Travel with Marc Millon

Ep. 2563 Giulia Abbona of Poderi Luigi Einaudi winery in Piemonte | Wine, Food & Travel with Marc Millon

Welcome to episode 2563 of the Italian Wine Podcast and episode 223 of Wine, Food & Travel with Marc Millon. Today, Marc is in conversation with Giulia Abbona of the Poderi Luigi Einaudi winery in Pie...

23 Dec 202524min

Ep. 2562 From Samples to Scores: How Wine Reviews Work with Alder Yarrow of Vinography.com | Masterclass US Wine Market

Ep. 2562 From Samples to Scores: How Wine Reviews Work with Alder Yarrow of Vinography.com | Masterclass US Wine Market

Welcome to Episode 2562 of the Italian Wine Podcast. In this episode, Barbara Fitzgerald interviews Alder Yarrow, creator of the award-winning Vinography blog, to uncover how the wine review process w...

22 Dec 202547min

Ep. 2561 An Inside Look into Wine Enthusiast’s 100-point Rating System, Upholding Blind-Tasting Protocols, and Scoring Non-Imported Products | wine2wine Vinitaly Business Forum

Ep. 2561 An Inside Look into Wine Enthusiast’s 100-point Rating System, Upholding Blind-Tasting Protocols, and Scoring Non-Imported Products | wine2wine Vinitaly Business Forum

Welcome to episode 2561 of the Italian Wine Podcast from wine2wine Vinitaly Business Forum 2025, An Inside Look into Wine Enthusiast’s 100-point Rating System, Upholding Blind-Tasting Protocols, and S...

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Ep. 2560 Sophie Thorpe’s Wine Books of 2025 | Book Club with Richard Hough

Ep. 2560 Sophie Thorpe’s Wine Books of 2025 | Book Club with Richard Hough

Welcome this special Christmas edition of Book Club and Episode 2561 of the Italian Wine Podcast with Richard Hough. In this episode, Richard speaks with Sophie Thorpe about her top five books of 2025...

19 Dec 202557min

Ep. 2559 Breaking Barriers in Wine: LGBTQ+ Visibility and Education with Will Ferguson | Voices with Cynthia Chaplin

Ep. 2559 Breaking Barriers in Wine: LGBTQ+ Visibility and Education with Will Ferguson | Voices with Cynthia Chaplin

Welcome to Voices and Episode 2559 of the Italian Wine Podcast. In this episode, Cynthia Chaplin is joined by Canadian wine educator, writer, and influencer Will Ferguson, better known as The Queer Wi...

17 Dec 20251h 3min

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