Ep. 457 wine2wine Session Recordings | Benefits of a Diverse Wine Industry

Ep. 457 wine2wine Session Recordings | Benefits of a Diverse Wine Industry

Italian Wine Podcast Episode 457: The benefits of a more diverse wine industry. Audio from Manjaval Janjo's wine2wine 2020 session, with moderator Paul Caputo. For the last 10 years or so, going as far back as the banking crisis of 2008, most sectors of the wine trade have suffered. Sectors which are seen to excel are more an exception, rather than the rule. Prosecco has been a phenomenal success, but even that curve is beginning to flatten. The wine industry has long wrestled with the challenges of re-inventing, modernising, and promoting itself to a younger audience, while our cousins in the spirits and beer industries have easily embraced and adapted to the modern society in which we all trade. Of course, it’s easy to cite beer’s relative ease of production when compared to wine, and spirit’s versatility as a cocktail ingredient; but are we as an industry missing the bigger picture? Studies from the US have shown that younger audiences continue to view wine as “dad’s drink” as well as being “uncool”. I argue that we can no longer afford to keep wine as an elite club and must find a way to diversify our target audience. We only need to look to the success of other alcoholic beverage categories, to see the correlation between sales figures and their marketing campaigns. Italian Wine Podcast is a proud media partner of wine2wine.net/

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Ep. 2760 Winning the Restaurant Floor: Training, Education & Italian Wine with Sylvester Inda of Ci Siamo | Masterclass US Wine Market

Ep. 2760 Winning the Restaurant Floor: Training, Education & Italian Wine with Sylvester Inda of Ci Siamo | Masterclass US Wine Market

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Ep. 2758 Ep. 9: Southern Rhône | Study Smart for your WSET Level 3

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Ep. 2756 Inside Vietnam’s Wine Market with Le Hoang Khanh Vi | Asia Wine Market

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Welcome to the Asia Wine Market and Episode 2756 of the Italian Wine Podcast. In this episode, Roza Zharmukhambetova is in conversation with Le Hoang Khanh Vi, Beverage Director and Head Sommelier at ...

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Ep. 2755 The Longest Table: Honoring Nello Ghezzo’s legacy | Wine, Food & Travel with Marc Millon

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Welcome to episode 2755 of the Italian Wine Podcast and episode 255 of Wine, Food & Travel with Marc Millon. In this episode, Marc is joined by John Brandon for a heartfelt conversation about their mu...

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Ep. 2754 Introducing New Co-Host Marissa Muoio | Masterclass US Wine Market

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Welcome to Episode 2754 of the Italian Wine Podcast. In this Bonus Episode of Masterclass US Wine Market, Stevie Kim, Barbara Fitzgerald and Juliana Colangelo and joined by the show’s new co-host, Mar...

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