Ep. 457 wine2wine Session Recordings | Benefits of a Diverse Wine Industry

Ep. 457 wine2wine Session Recordings | Benefits of a Diverse Wine Industry

Italian Wine Podcast Episode 457: The benefits of a more diverse wine industry. Audio from Manjaval Janjo's wine2wine 2020 session, with moderator Paul Caputo. For the last 10 years or so, going as far back as the banking crisis of 2008, most sectors of the wine trade have suffered. Sectors which are seen to excel are more an exception, rather than the rule. Prosecco has been a phenomenal success, but even that curve is beginning to flatten. The wine industry has long wrestled with the challenges of re-inventing, modernising, and promoting itself to a younger audience, while our cousins in the spirits and beer industries have easily embraced and adapted to the modern society in which we all trade. Of course, it’s easy to cite beer’s relative ease of production when compared to wine, and spirit’s versatility as a cocktail ingredient; but are we as an industry missing the bigger picture? Studies from the US have shown that younger audiences continue to view wine as “dad’s drink” as well as being “uncool”. I argue that we can no longer afford to keep wine as an elite club and must find a way to diversify our target audience. We only need to look to the success of other alcoholic beverage categories, to see the correlation between sales figures and their marketing campaigns. Italian Wine Podcast is a proud media partner of wine2wine.net/

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Ep. 2578 How Italian wines win markets with Cristina Mercuri DipWSET | Masterclass US Wine Market

Ep. 2578 How Italian wines win markets with Cristina Mercuri DipWSET | Masterclass US Wine Market

Welcome to Episode 2578 of the Italian Wine Podcast. In this episode, Barbara Fitzgerald discusses how Italian wines can succeed in international markets with Cristina Mercuri DipWSET by understanding...

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Ep. 2577 Teaching and Communicating Wine in Japan with Ettore Donadeo IWE | Asia Wine Market

Ep. 2577 Teaching and Communicating Wine in Japan with Ettore Donadeo IWE | Asia Wine Market

Welcome to the Asia Wine Market and Episode 2577 of the Italian Wine Podcast. In this episode, Roza Zharmukhambetova interviews Ettore Donadeo IWE to explore the Japanese wine market, the role of wine...

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Ep. 2576 An inside look at wine competitions and 5StarWines - the Book | wine2wine Vinitaly Business Forum

Ep. 2576 An inside look at wine competitions and 5StarWines - the Book | wine2wine Vinitaly Business Forum

Welcome to episode 2576 of the Italian Wine Podcast from wine2wine Vinitaly Business Forum 2025, An inside look at wine competitions and 5StarWines - the Book. Speakers: Robert Joseph, Stephanie John...

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Ep. 2575 Stephanie Johnson IWE interviews Marco Ferrari | Clubhouse Ambassadors' Corner

Ep. 2575 Stephanie Johnson IWE interviews Marco Ferrari | Clubhouse Ambassadors' Corner

Welcome to Clubhouse’s Ambassadors’ Corner and Episode 2575 of the Italian Wine Podcast. In this episode, Stephanie Johnson IWE interviews the winemaker Marco Ferrari about his journey from Brescia to...

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Ep. 2574 Richard Hough Part 1 | Everybody Needs A Bit Of Scienza

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Welcome to Episode 2574 of the Italian Wine Podcast and Everybody Needs a Bit of Scienza, where Professor Attilio Scienza takes questions from the international wine community and answers them in his ...

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Ep. 2573 Exploring Italian food, family, and daily life in Rome with Rachel Roddy | Wine, Food & Travel with Marc Millon

Ep. 2573 Exploring Italian food, family, and daily life in Rome with Rachel Roddy | Wine, Food & Travel with Marc Millon

Welcome to episode 2573 of the Italian Wine Podcast and episode 225 of Wine, Food & Travel with Marc Millon. In this episode, Marc is in conversation with Rachel Roddy, British food writer & columnist...

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Ep. 2572 From NYC’s On-Premise Scene to Wine Media with Michael Laudenslager | Masterclass US Wine Market

Ep. 2572 From NYC’s On-Premise Scene to Wine Media with Michael Laudenslager | Masterclass US Wine Market

Welcome to Episode 2572 of the Italian Wine Podcast. In this episode, Juliana Colangelo speaks with Michael Laudenslager, a seasoned American sommelier, about his new role at Wine Enthusiast, current ...

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Ep. 2571 Wine, Cocktails, and Guest Experience in Chicago with Elizabeth Terracina | Next Generation

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Welcome to the Next Generation and Episode 2571 of the Italian Wine Podcast. In this episode, McKenna Cassidy speaks with Elizabeth Terracina, a sommelier at Andros Taverna and Mano a Mano, about her ...

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