Ep. 2042 When being collective leads to uniqueness | wine2wine Business Forum 2023

Ep. 2042 When being collective leads to uniqueness | wine2wine Business Forum 2023

Welcome to Episode 2042, where we present the session recordings from the wine2wine Business Forum 2023. In today's episode, we delve into- When being collective leads to uniqueness: Branding Territory and Terroir Branding with Nathalie Spielmann, Robert Camuto Italian Wine Podcast is proud to be a media partner of wine2wine Business Forum and we are pleased to present this series of market focus sessions, recorded during the Forum held in Verona in November 2023. wine2wine Business Forum is an international wine business event, held annually in Verona, Italy since 2014. The event is a key annual reference point for wine producers and wine professionals from around the world, providing an opportunity to network, develop and expand their wine business worldwide. About the session: Terroir branding - distinct from country-of-origin effects and place branding - explains how and why some regions are better known than others. Indeed, when local firms can develop global brands while being engaged in responsible actions to protect their valuable resources, the value of their territorial brand soars. Champagne is an excellent example. This session will discuss how to identify key facets that make terroir brands unique, how they can work collectively using cooperative postures, the role of moral engagement, and the hazards that prevent value creation. In the ever-globalized marketplace, distinctiveness is a key performance indicator and efficient terroir branding is a critical strategic approach helping regions and wine brands gain notoriety and rise above the competitive clutter. Find more about wine2wine Business Forum: https://wine2wine.net/ _______________________________ Let's keep in touch! Follow Italian Wine Podcast on our social media channels: Instagram www.instagram.com/italianwinepodcast/ Facebook www.facebook.com/ItalianWinePodcast Twitter www.twitter.com/itawinepodcast Tiktok www.tiktok.com/@mammajumboshrimp LinkedIn www.linkedin.com/company/italianwinepodcast If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin! Thanks for tuning in! Listen to more stories from the Italian Wine Community here on Italian Wine Podcast!

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Ep. 157 Monty Waldin interviews Elisabetta Geppetti (Fattoria Le Pupille) | Discover Italian Regions: Tuscany / Toscana

Ep. 157 Monty Waldin interviews Elisabetta Geppetti (Fattoria Le Pupille) | Discover Italian Regions: Tuscany / Toscana

In this episode Monty Waldin interviews Elisabetta Geppetti owner of Fattoria Le Pupille in the Morellino di Scansano area, in Tuscany. Elisabetta tells Monty about the history of her winery which developed at a time when there weren't many producers of Morellino. Monty and Elisabetta also talk about the Morellino di Scansano denomination and some of Fattoria Le Pupille's iconic wines, Poggio Valente and Saffredi.

27 Nov 201816min

Ep. 161 Monty Waldin interviews Barbara Philip MW (BC Liquor Stores) | Italian Wine Personalities

Ep. 161 Monty Waldin interviews Barbara Philip MW (BC Liquor Stores) | Italian Wine Personalities

In this episode Monty Waldin interviews Barbara Philip MW, Category Manager at British Columbia Liquor Stores, one of the governmental liquor boards of the Canadian provinces. Monty and Barbara talk about the latest trends in wine drinking in Canada, Canadian wine, and the Italian grape varieties grown there (some Nebbiolo experiments and Sangiovese).

27 Nov 20189min

Ep. 162 Monty Waldin interviews Leonardo Ricci (Leo Ricci Winery) | Discover Italian Regions: Veneto

Ep. 162 Monty Waldin interviews Leonardo Ricci (Leo Ricci Winery) | Discover Italian Regions: Veneto

In this episode Monty Waldin interviews Leonardo Ricci who produces Prosecco col fondo at the Leo Ricci winery near Treviso. Leonardo, who is also a gourmand, is the president of the Accademia dello Spiedo d’Alta Marca (or spitroast academy). Tune in to discover how Prosecco col fondo is made through re-fermentation in the bottle. Monty and Leonardo also talk about some exciting wine and food pairings!

23 Nov 201817min

Ep. 155 Monty Waldin interviews Ole Udsen (Estrup & Udsen Vin Aps) | Italian Wine Personalities

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In this episode Monty Waldin meets Danish wine importer Ole Udsen, CEO at Estrup & Udsen Vin Aps in Denmark. In addition to Italian wine, Ole has a deep passion for and knowledge of Southern Italy, Sicily, and the King Frederick II. In the interview, Monty and Ole get philosophical and talk about the famous king and the need for humanism in the wine world. Ole also discusses the Danish wine market and wine consumption in Denmark.

20 Nov 201810min

Ep. 154 Monty Waldin interviews Michele Manelli (Salcheto Winery) | Discover Italian Regions: Tuscany / Toscana

Ep. 154 Monty Waldin interviews Michele Manelli (Salcheto Winery) | Discover Italian Regions: Tuscany / Toscana

In this episode Monty Waldin interviews Michele Manelli owner of the Salcheto Winery in Montepulciano (Tuscany). The winery produces Vino Nobile di Montepulciano and Michele tells Monty about his energy-efficient winemaking strategies and techniques. Salcheto is a winery that is also cutting-edge with regards to sustainability standards for viticulture, winemaking, and research. Tune in to learn more about an iconic producer of the Montepulciano area and his secrets to get his distinctive expression of Vino Nobile from Sangiovese grapes.

19 Nov 201826min

Ep. 153 Monty Waldin interviews Maddalena Pasqua di Bisceglie (Musella Winery) | Discover Italian Regions: Veneto

Ep. 153 Monty Waldin interviews Maddalena Pasqua di Bisceglie (Musella Winery) | Discover Italian Regions: Veneto

In this episode Monty Waldin interviews Maddalena Pasqua di Bisceglie, owner of the Musella Winery in Veneto near Verona. The winery is biodynamic and produces Valpolicella, Amarone, Valpolicella Ripasso. Maddalena tells Monty abour her vineyards that look like gardens full of flowers, insects and vegetation. Maddalena explains some the biodynamic viticultural strategies that she implements in the vineyard such as spraying vines with cow milk to naturally prevent diseases and fungi. Monty and Maddalena also discuss the winery’s markets such as Scandinavia and Canada. Tune in to learn more about biodiversity in the vineyard, the role of bees, and delicious biodynamic wine!

13 Nov 201816min

Ep. 152 Monty Waldin interviews Isidoro Vajra (G. D. Vajra) | Discover Italian Regions: Piedmont / Piemonte

Ep. 152 Monty Waldin interviews Isidoro Vajra (G. D. Vajra) | Discover Italian Regions: Piedmont / Piemonte

In this episode Monty Waldin interviews Isidoro Vajra at the G. D. Vajra winery in Barolo, in the heart of the Langhe hills in Piedmont. Isidoro talks about the history of the family and about one of their famous vineyard sites for Nebbiolo grapes called “Bricco delle Viole” (literally the summit of pansies). The winery also produces Barbera as well as local native grape Nascetta. The winery is also re-planting a long forgotten indigenous grape the “Baratuciat.” Tune in to discover also Isidoro’s passion for the work in the vineyard and a lake oasis in the middle of the winery grounds where wild ducks stop by!

12 Nov 201815min

Ep. 163 Monty Waldin interviews Will Predhomme (Sommelier & VIA Italian Wine Ambassador) | Education meets Business

Ep. 163 Monty Waldin interviews Will Predhomme (Sommelier & VIA Italian Wine Ambassador) | Education meets Business

In this episode, Monty Waldin interviews William Predhomme, Canadian sommelier based in Toronto and Vinitaly International Academy Italian Wine Ambassador. William tells Monty about the burgeoning wine culture in the city and the strong Italian wine selection there. Will also praises the great diversity of Italian wines and recommends some old favorite of his, Timorasso and Verdicchio. Tune in to get a glimpse into the world of somms in Canada!

7 Nov 201817min

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