Ep. 2052 Why you should clone your marketing manager | wine2wine Business Forum 2023

Ep. 2052 Why you should clone your marketing manager | wine2wine Business Forum 2023

Welcome to Episode 2052, where we present the session recordings from the wine2wine Business Forum 2023. In today's episode, we delve into- Why you should clone your marketing manager. Five actions to reorganize the department in the company with Michele Bertuzzo Italian Wine Podcast is proud to be a media partner of wine2wine Business Forum and we are pleased to present this series of market focus sessions, recorded during the Forum held in Verona in November 2023. wine2wine Business Forum is an international wine business event, held annually in Verona, Italy since 2014. The event is a key annual reference point for wine producers and wine professionals from around the world, providing an opportunity to network, develop and expand their wine business worldwide. About the session: Posting on social, maintaining press relations, organizing visits, updating the website, coordinating graphics. Caught up in a thousand commitments, the marketing manager often forgets the most important thing: having a strategic brand vision. In the last 15 years, communication - in general, not just wine communication - has experienced an explosion in the number of channels. Different social media have appeared (in the beginning it was Facebook…), blogs, portals, and platforms have proliferated. Youtubers and influencers have flourished. Guides, sommelier associations, competitions, and fairs have divided and multiplied. But the old media have not died out. On the contrary, they have been enhanced. Today, a journalist receives many more press releases and invitations to events than he did just five years ago. This whole rush has produced one result: there is no more time to think. There is no longer the energy to inject creativity into the work and differentiate one’s communication from that of competitors. To overcome the impasse, we have to go back to the fundamentals and start over: understand our brand positioning, define competitors, identify and know our audience. Only a good strategic foundation allows creativity to fly high and implement original, attractive, memorable, but always consistent actions. Even with small budgets. This session will examine how the marketing manager of a winery (large, medium, or small) can structure an original and effective strategy through five simple moves. Without resorting to cloning. Find more about wine2wine Business Forum: https://wine2wine.net/ _______________________________ Let's keep in touch! Follow Italian Wine Podcast on our social media channels: Instagram www.instagram.com/italianwinepodcast/ Facebook www.facebook.com/ItalianWinePodcast Twitter www.twitter.com/itawinepodcast Tiktok www.tiktok.com/@mammajumboshrimp LinkedIn www.linkedin.com/company/italianwinepodcast If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin! Thanks for tuning in! Listen to more stories from the Italian Wine Community here on Italian Wine Podcast!

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Ep. 102 Monty Waldin interviews Roddy Ropner (Wellsprings Wine) | Monty Waldin's Let's Talk Wine Biz

Ep. 102 Monty Waldin interviews Roddy Ropner (Wellsprings Wine) | Monty Waldin's Let's Talk Wine Biz

This episode will bring listeners on a journey to two Asian markets for Italian wine, Hong Kong and Japan. Monty Waldin meets Roddy Ropner, director at Wellspring Wines in Hong Kong, to discuss Asian market, wine education, Barbaresco and Soave! Tune in for another episode of our “Let’s talk wine biz – #wine2wine series”!

30 Apr 201815min

Ep. 101 Monty Waldin interviews Luca D'Andrea (Corvezzo Winery) | Discover Italian Regions: Veneto

Ep. 101 Monty Waldin interviews Luca D'Andrea (Corvezzo Winery) | Discover Italian Regions: Veneto

In this episode Monty Waldin meets Luca D’Andrea, export manager at the Corvezzo Winery in Veneto. Luca talks about sustainable viticulture in the estate, which is also certified vegan and features the largest vineyard extension for organic Prosecco. Join Monty and Luca for some interesting conversations about Prosecco, Prosecco col fondo and the latest Prosecco trends!

24 Apr 201816min

Ep. 100 Monty Waldin interviews Sarah Abbott MW (Swirl Wine Group) | Monty Waldin's Let's Talk Wine Biz

Ep. 100 Monty Waldin interviews Sarah Abbott MW (Swirl Wine Group) | Monty Waldin's Let's Talk Wine Biz

In this episode Monty Waldin meets Sarah Abbott MW and CEO at Swirl Wine Group. Monty and Sarah discuss experiential marketing strategies and the potential for marketing wines coming from yet-to-be-discovered terroirs. Sarah chats about her Italian wine marketing background in relation to Lambrusco and Soave and talks about the challenges in the marketing of Italian wines.

23 Apr 201820min

Ep. 99 Monty Waldin interviews Alessandro Medici (Medici Ermete Winery) | Discover Italian Regions: Emilia-Romagna

Ep. 99 Monty Waldin interviews Alessandro Medici (Medici Ermete Winery) | Discover Italian Regions: Emilia-Romagna

In this podcast Monty Waldin meets Alessandro Medici, the youngest generation of the Medici at the Medici Ermete winery in Emilia-Romagna. Alessandro talks about how the perception and consumption of Lambrusco has changed worldwide, from its popularity in the 1970s when James Bond would ask for a glass of Lambrusco instead of Champagne, to a kind of downgrading as “cheap” wine in more recent years. Alessandro tells the story of his family along with their contribution to a Lambrusco renaissance and a commitment to make sophisticated and refined Lambrusco wines. Tune in also to discover food pairings with Lambrusco and Medici’s organic viticulture in one of their vineyards!

17 Apr 201823min

Ep. 98 Monty Waldin interviews Logan Lee (Wine Awesomeness) | Monty Waldin's Let's Talk Wine Biz

Ep. 98 Monty Waldin interviews Logan Lee (Wine Awesomeness) | Monty Waldin's Let's Talk Wine Biz

Is wine snobby? Created by Logan Lee, Wine Awesomeness brings wine to millennials in an alternative and catchy way. Tune in to Episode 98 of the Italian Wine Podcast and listen to Monty Waldin chatting to Logan on how to create a digital and fun way to discover the world of wine (with no snobbery!). Join us for our weekly episode of the Let’s Talk Wine Biz - #wine2wine series.

10 Apr 201813min

Ep. 97 Monty Waldin interviews Leonardo Bellaccini (San Felice) | Discover Italian Regions: Tuscany / Toscana

Ep. 97 Monty Waldin interviews Leonardo Bellaccini (San Felice) | Discover Italian Regions: Tuscany / Toscana

In this episode Monty Waldin meets Leonardo Bellaccini, oenologist at San Felice Group in Castelnuovo Berardenga in Chianti Classico, Tuscany. Monty and Leonardo talk about viticulture and climate change as well as the markets for Chianti wines. Leonardo also discusses the tradition of vin santo and food and wine pairings with Chianti Annata, Riserva, and Gran Selezione. Tune in also to find out San Felice’s future plans of expansion!

10 Apr 201823min

Ep. 96 Monty Waldin interviews Paul Howard (Wine Alchemy) | Monty Waldin's Let's Talk Wine Biz

Ep. 96 Monty Waldin interviews Paul Howard (Wine Alchemy) | Monty Waldin's Let's Talk Wine Biz

In this episode Monty Waldin talks to Paul Howard wine writer, educator. and owner of WineAlchemy Limited an expert in blockchain. Paul and Monty discuss the perception of Italian wine on the English market and the ins and outs of blockchain. Tune in to learn more about blockchain technology in the wine industry!

9 Apr 201816min

Ep. 95 Monty Waldin interviews Alessandra Boscaini (Masi Agricola) | Discover Italian Regions: Veneto

Ep. 95 Monty Waldin interviews Alessandra Boscaini (Masi Agricola) | Discover Italian Regions: Veneto

In this episode, Monty Waldin interviews Alessandra Boscaini at Masi Agricola in the Veneto region. This iconic family winery, at the heart of the Amarone revolution, was founded in 1772 and has been very successful internationally. Monty and Alessandra talk about Masi’s foreign markets in the United States and China. They also talk about climate change and the organic projects in Argentina and Tuscany of the Masi Group.

3 Apr 201815min

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