Ep. 2052 Why you should clone your marketing manager | wine2wine Business Forum 2023

Ep. 2052 Why you should clone your marketing manager | wine2wine Business Forum 2023

Welcome to Episode 2052, where we present the session recordings from the wine2wine Business Forum 2023. In today's episode, we delve into- Why you should clone your marketing manager. Five actions to reorganize the department in the company with Michele Bertuzzo Italian Wine Podcast is proud to be a media partner of wine2wine Business Forum and we are pleased to present this series of market focus sessions, recorded during the Forum held in Verona in November 2023. wine2wine Business Forum is an international wine business event, held annually in Verona, Italy since 2014. The event is a key annual reference point for wine producers and wine professionals from around the world, providing an opportunity to network, develop and expand their wine business worldwide. About the session: Posting on social, maintaining press relations, organizing visits, updating the website, coordinating graphics. Caught up in a thousand commitments, the marketing manager often forgets the most important thing: having a strategic brand vision. In the last 15 years, communication - in general, not just wine communication - has experienced an explosion in the number of channels. Different social media have appeared (in the beginning it was Facebook…), blogs, portals, and platforms have proliferated. Youtubers and influencers have flourished. Guides, sommelier associations, competitions, and fairs have divided and multiplied. But the old media have not died out. On the contrary, they have been enhanced. Today, a journalist receives many more press releases and invitations to events than he did just five years ago. This whole rush has produced one result: there is no more time to think. There is no longer the energy to inject creativity into the work and differentiate one’s communication from that of competitors. To overcome the impasse, we have to go back to the fundamentals and start over: understand our brand positioning, define competitors, identify and know our audience. Only a good strategic foundation allows creativity to fly high and implement original, attractive, memorable, but always consistent actions. Even with small budgets. This session will examine how the marketing manager of a winery (large, medium, or small) can structure an original and effective strategy through five simple moves. Without resorting to cloning. Find more about wine2wine Business Forum: https://wine2wine.net/ _______________________________ Let's keep in touch! Follow Italian Wine Podcast on our social media channels: Instagram www.instagram.com/italianwinepodcast/ Facebook www.facebook.com/ItalianWinePodcast Twitter www.twitter.com/itawinepodcast Tiktok www.tiktok.com/@mammajumboshrimp LinkedIn www.linkedin.com/company/italianwinepodcast If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin! Thanks for tuning in! Listen to more stories from the Italian Wine Community here on Italian Wine Podcast!

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Ep. 36 Monty Waldin interviews VIA Italian Wine Ambassador Kevin Gagnon | Education meets Business

Ep. 36 Monty Waldin interviews VIA Italian Wine Ambassador Kevin Gagnon | Education meets Business

In this episode, Monty Waldin meets VIA candidate Kevin Gagnon, a Canadian-born writer and Opera singer based in Germany. Kevin tells Monty of his first encounters with Italian wine in Germany and of his numerous road trips across Italy to discover Italy’s unique indigenous grape varieties. Tune in for another entertaining story about the excitement of learning about Italian wine.

25 Juni 20178min

Ep. 35 Monty Waldin interviews Gill Gordon-Smith (Fall from Grace Wine Education & Tasting) | Education meets Business

Ep. 35 Monty Waldin interviews Gill Gordon-Smith (Fall from Grace Wine Education & Tasting) | Education meets Business

In this episode, Monty Waldin talks to Gill Gordon-Smith “head girl at FFG Fall From Grace Wine Education and Tasting" in Australia and Vinitaly International Academy student. Gill tells Monty about the beautiful coastal region of McClaren Vale in South Australia, where a wide range of Italian grape varieties are cultivated. For example, they grow Nero D’Avola, Carignano, Montepulciano and Arneis. Italian grape varieties according to Gill, seem to respond very well to climate change in Australia. Tune in to discover a thriving wine-producing region and a piece of Italy down under!

20 Juni 20179min

Ep. 34 Monty Waldin interviews Alessandro François (Castello di Querceto) | Discover Italian Regions: Tuscany / Toscana

Ep. 34 Monty Waldin interviews Alessandro François (Castello di Querceto) | Discover Italian Regions: Tuscany / Toscana

In this episode, Monty talks to Alessandro François, owner of Castello di Querceto. Alessandro talks about the history of his French family in Tuscany, and how he became a wine maker from his previous engineering career. Tune in to discover more about Chianti Classico and Sangiovese and about personal and family history of another Italian Wine People.

19 Juni 20179min

Ep. 33 Monty Waldin interviews Master Sommelier and Natural Wine enthusiast Pascaline Lepeltier | Natural Wine

Ep. 33 Monty Waldin interviews Master Sommelier and Natural Wine enthusiast Pascaline Lepeltier | Natural Wine

In this episode, Monty Waldin meets Pascaline Lepeltier, Master Sommelier and Beverage Director at Rouge Tomate Chelsea in New York. Pascaline is also a natural wine expert and joins Monty in an interesting conversation about sustainability, biodiversity, and her forays in the world of philosophy.

13 Juni 201716min

Ep. 32 Monty Waldin interviews Wine Writer Alice Feiring | Natural Wine

Ep. 32 Monty Waldin interviews Wine Writer Alice Feiring | Natural Wine

In this episode Monty Waldin talks to Alice Feiring, award-winning wine writer and critic specializing in natural wine. Join Monty and Alice for an exciting conversation about natural wine, sustainability, and kosher wine! Alice has just published a new book entitled “The Dirty Guide to Wine: Following Flavor from Ground to Glass,” a new book that teaches us to look at wine from the soil in which originates. Photograph by Monty Waldin.

12 Juni 201716min

Ep. 31 Monty Waldin interviews Bibi Graetz of Bibi Graetz Winery | Discover Italian Regions: Tuscany / Toscana

Ep. 31 Monty Waldin interviews Bibi Graetz of Bibi Graetz Winery | Discover Italian Regions: Tuscany / Toscana

In this episode Monty Waldin takes us on another journey to Tuscany and talks to Bibi Graetz of Bibi Graetz Winery in Fiesole. In the interview Bibi defines himself as an Impressionist of wine-making and presents his signature wine Testamatta. Join Monty for a Cin Cin with another charismatic Italian Wine personality!

6 Juni 201712min

Ep. 30 Monty Waldin interviews Edoardo Falvo of Masseria Li Veli | Discover Italian Regions: Puglia/Apulia

Ep. 30 Monty Waldin interviews Edoardo Falvo of Masseria Li Veli | Discover Italian Regions: Puglia/Apulia

In this episode Monty Waldin takes us to Puglia to meet Edoardo Falvo, who introduces his winery, Masseria Li Veli. Edoardo, who is originally from Tuscany, tells Monty of his move to Puglia and his discovery of local indigenous grape varieties such as Susumaniello and Verdicchio. Listen to another great story about Italian wine-making and discover the heel of Italy between the Adriatic and the Ionian Sea.

5 Juni 201710min

Ep. 29 Monty Waldin interviews Thomas Bar of Antico Podere Gagliole | Discover Italian Regions: Tuscany / Toscana

Ep. 29 Monty Waldin interviews Thomas Bar of Antico Podere Gagliole | Discover Italian Regions: Tuscany / Toscana

In this episode Monty Waldin talks to Thomas Bar, the owner of Antico Podere Gagliole, a winery in Castellina in Chianti. Thomas Bar describes the Tuscan landscape of his winery, with dried stone walls. Thomas also reveals a favorite home recipe to accompany a bottle of his Chianti Classico. Join us for another Cin Cin with Italian Wine People!

30 Maj 20176min

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