Ep. 2081 A perfectly matched e-commerce blend for your digital success with Giorgia Santinami, Paolo Picazio | wine2wine Business Forum 2023

Ep. 2081 A perfectly matched e-commerce blend for your digital success with Giorgia Santinami, Paolo Picazio | wine2wine Business Forum 2023

Welcome to Episode 2081, where we present a session recording from the wine2wine Business Forum 2023. In today's episode, we delve into "A perfectly matched e-commerce blend for your digital success" Italian Wine Podcast is proud to be a media partner of wine2wine Business Forum and we are pleased to present this series of market focus sessions, recorded during the Forum held in Verona in November 2023. wine2wine Business Forum is an international wine business event, held annually in Verona, Italy since 2014. The event is a key annual reference point for wine producers and wine professionals from around the world, providing an opportunity to network, develop and expand their wine business worldwide. About the session: Having a strong online presence is a key aspect of a brand’s growth today. The digital space is the most frequent, fast and accessible point of contact for consumers who, in 90% of cases, prefer omnichannel solutions. Therefore, the online retail site is currently considered a commodity in several sectors: from Fashion to Lifestyle and Food & Wine. It is necessary to build one’s digital store by creating a functional and smooth online customer experience, focusing on visual communication and guiding the user through the purchase path, elevating the brand’s digital positioning and strategy. Brands need to integrate retail and e-commerce initiatives that give them broad visibility in every target market, scaling search results, offering more opportunities for conversion, and gaining clear insight into the analytical assets of its users. We need to get a strategic direction for the customer experience and, most importantly, conducive to international brand expansion. Find more about wine2wine Business Forum: https://wine2wine.net/ _______________________________ Let's keep in touch! Follow Italian Wine Podcast on our social media channels: Instagram www.instagram.com/italianwinepodcast/ Facebook www.facebook.com/ItalianWinePodcast Twitter www.twitter.com/itawinepodcast Tiktok www.tiktok.com/@mammajumboshrimp LinkedIn www.linkedin.com/company/italianwinepodcast If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin! Thanks for tuning in! Listen to more stories from the Italian Wine Community here on Italian Wine Podcast!

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Ep. 169 Monty Waldin interviews Chiara Giannotti (Vino TV) | Wine Influencers

Ep. 169 Monty Waldin interviews Chiara Giannotti (Vino TV) | Wine Influencers

In this podcast, Monty Waldin interviews Chiara Giannotti, the mastermind behind the multimedia project Vino TV. Chiara, whose social media channels are very popular (107,000 followers on Facebook), has an extensive background in the Italian wine world as she worked for 15 years in the family winery Fazi Battaglia in the Marche region and also in the Fassati winery in Montepulciano. Chiara talks about her Vino TV project and her radio show on Radio Food. She tells Monty about the importance of sharing producers’ personal stories and about building a relationship of trust with her interviewees. Tune in to also learn more about Chiara’s life-long passion for Verdicchio!

22 Jan 20198min

Ep. 167 Monty Waldin interviews Shenghan Wang (Lady Penguin) | Wine Influencers

Ep. 167 Monty Waldin interviews Shenghan Wang (Lady Penguin) | Wine Influencers

In this episode Monty Waldin meets Shenghan Karla Wang, Chinese wine influencer originally from Chengdu in the Sichuan province. Shenghan is the founder of the Lady Penguin brand, the most active wine community in China on various digital and social media platforms. Shenghan tells Monty her personal and family story. She talks about her Lady Penguin project and provides her insight into the Chinese wine market. Tune in also to learn about Shenghan’s memorable visit to an Italian winery with her mother!

15 Jan 201926min

Ep. 166 Monty Waldin interviews Angela Maculan (Maculan Winery) | Discover Italian Regions: Veneto

Ep. 166 Monty Waldin interviews Angela Maculan (Maculan Winery) | Discover Italian Regions: Veneto

In this episode, Monty Waldin meets Angela Maculan, whose family owns the Maculan Winery in Breganze, near Vicenza. Angela tells Monty about their famous Torcolato and Acini Nobili sweet wines. They also discuss local grape varieties such as the distinctive Vespaiola grape and the climate of the area. Angela also provides some very interesting historic information about the cultivation of French grape varieties in the area, documented in a pamphlet dated 1855! Tune in to learn more also about food and wine pairings for Torcolato!

14 Jan 201910min

Ep. 165 Monty Waldin interviews Georgia Panagopoulou (Wine Gini) | Wine Influencers

Ep. 165 Monty Waldin interviews Georgia Panagopoulou (Wine Gini) | Wine Influencers

In this episode Monty Waldin meets Georgia Panagopoulou a.k.a. Wine Gini, wine influencer and communicator based in Greece whose Instagram profile @wine.gini counts over 85,5 k followers. Wine Gini, who is a chemical engineer by trade, started her wine love affair by studying WSET courses and by working for a winery in the Greek island of Santorini. Wine Gini talks about the way wineries can find their own voice on social media by following… “the hero’s journey.” Tune in also to learn more about Greek native varieties and Wine Gini’s love for Italian wine!

8 Jan 201916min

Ep. 164 Monty Waldin interviews Bianca Ferrini (Podere Giodo) | Discover Italian Regions: Tuscany / Toscana

Ep. 164 Monty Waldin interviews Bianca Ferrini (Podere Giodo) | Discover Italian Regions: Tuscany / Toscana

In this episode Monty Waldin meets Bianca Ferrini, whose family owns Podere Giodo in the Montalcino area of Tuscany. Bianca tells Monty about the winery’s production of Sangiovese-based Brunello di Montalcino and Toscana Rosso IGT. Bianca talks about the winery’s location and soil and the most important markets for their wines, namely the United States, Norway, and Sweden. Tune in to learn more also about Poderi Giodo’s new endeavor in Sicily in the Etna area with Nerello Mascalese grapes!

7 Jan 20197min

Ep. 160 Monty Waldin interviews Viviana Malafarina (Basilisco Winery) | Discover Italian Regions: Basilicata

Ep. 160 Monty Waldin interviews Viviana Malafarina (Basilisco Winery) | Discover Italian Regions: Basilicata

In this episode Monty Waldin interviews Viviana Malafarina at the Basilisco Winery in the Aglianico del Vulture area of Basilicata in the South of Italy. The winery produces Aglianico and Fiano based wines. Viviana and Monty talk about vineyard soils that in her estate are made of 95% volcanic lava stones and located on 620mt on the sea level. Viviana also tells Monty about one of their vineyards that is more than 85 years old. Tune in also to learn about the local vine growing method called “a capanno” or “accannato” and to discover Aglianico’s potential for ageability.

10 Dec 201813min

Ep. 159 Monty Waldin interviews Michaela Morris (Vinitaly International Academy Italian Wine Expert) | Education meets Business

Ep. 159 Monty Waldin interviews Michaela Morris (Vinitaly International Academy Italian Wine Expert) | Education meets Business

In this episode Monty Waldin interviews Michaela Morris, wine educator from Canada and Vinitaly International Academy Italian Wine Expert. Michaela tells Monty about how she got into wine and, in particular, how she fell in love with Italian wine in Piemonte despite some initial diffidence. Michaela also talks about the latest trends for Italian wine in Canada and what difficulties foreign students have in learning about Italian wine. Tune in also to hear about her cycling trips around Italy and her love for Bologna!

4 Dec 201814min

Ep. 158 Monty Waldin interviews Jeanette Servidio (Campo alle Comete) | Discover Italian Regions: Tuscany / Toscana

Ep. 158 Monty Waldin interviews Jeanette Servidio (Campo alle Comete) | Discover Italian Regions: Tuscany / Toscana

In this episode Monty Waldin interviews Jeanette Servidio, CEO of Campo alle Comete, a winery in the Bolgheri area and a recent acquisition of the Capaldo family from the Campania region in the South of Italy. Monty and Jeanette discuss the poetic name of the winery that means "fields of comets" and the distinctive soil conditions of the Bolgheri area. Tune in to learn more about their wines, Cabernet Sauvignon, Vermentino, and various blends Bolgheri-style!

2 Dec 201814min

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