Supply Chain Now19 Juli 2024

The Buzz, Marketing Edition: Breaking Down Influencer Marketing, Prime Day, & Costco CX

The Buzz is Supply Chain Now’s regular Monday livestream, held at 12 noon ET each week. This show focuses on some of the leading stories from global supply chain and global business, always with special guests – the most important of which is the live audience!

In this week's episode of The Buzz, hosts Mary Kate Love and Katherine Hintz bring you the second marketing edition of The Buzz! Together they tackle top news by discussing:

The uptick in influencer and celebrity marketing
The impact of Amazon Prime Day on consumer shopping habits and supply chain, noting the potential strain on delivery and reverse logistics due to increased purchases and returns
Costco's decision to increase its membership fee due to inflation and rising supply chain costs, while maintaining a high customer retention rate
The importance of customer experience for customer retention
And so much more!

Additional Links & Resources:

Learn more about Supply Chain Now: https://supplychainnow.com

Subscribe to Supply Chain Now: https://supplychainnow.com/join

Check out Supply Chain Now’s NEW Media Kit: https://bit.ly/3XH6OVk

WEBINAR- Taming Logistics Complexity: How Logistics Leaders Can Optimize Operations with Emerging Technology; https://bit.ly/3XBbf6y

WEBINAR- Protecting Value in the Supply Chain with Rebates: https://bit.ly/3WsJSKZ

This episode was hosted by Mary Kate Love and Katherine Hintz. For additional information, please visit our dedicated show page at: https://supplychainnow.com/buzz-marketing-edition-influencer-marketing-prime-day-costco-cx-1301

The content in this episode, including all audio, videos, visuals, and graphics, is the property of Supply Chain Now and is protected by copyright law. Unauthorized use, reproduction, distribution, modification, or re-uploading of this content in any form is strictly prohibited without explicit written permission from Supply Chain Now.

For licensing inquiries or permissions, please contact us at production@supplychainnow.com

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(478)

Review of the July 2026 U.S. Bank Freight Payment Index - Rates Edition

Freight rates have entered a new phase, and the signals pointing to it have been hiding in plain sight for anyone willing to look past the headlines and into the data. In this episode of Supply Chain ...

29 Juli 57min

Beyond the ERP Tradeoff: Building AI-ready Operations

Enterprise technology has long promised to unlock operational potential, but the trade-offs between monolithic ERP systems and fragmented best-of-breed stacks continue to slow organizations down in wa...

27 Juli 53min

The Buzz: AI, Freight Volatility, and the Hidden Power of Yard Operations

From rising diesel prices and China's evolving economy to Boeing's continued turnaround and the growing role of AI in logistics, this week's episode of The Buzz, powered by Zebra Technologies, covers ...

24 Juli 53min

How AI Is Transforming Supply Chain Jobs, Skills, and the Future Workforce

The AI hype cycle is over. The scaling race has begun. In this episode of Supply Chain Now, Scott W. Luton welcomes special guest co-host Marina Mayer, Content Director of Food Logistics and Supply & ...

22 Juli 43min

Inside Shipium's Plan to Turn Freight Audit Into Real-Time Monitoring

Freight audit is one of supply chain's most stubborn cost centers, and the traditional model of catching errors months after the fact is no longer good enough. In this episode of Supply Chain Now, Sco...

20 Juli 1h 8min

The Buzz: Manufacturing Momentum, AI Reality & Leadership That Lasts

On this episode of The Buzz, powered by Zebra Technologies, hosts Scott Luton and special guest co-host Amber Salley are joined by Rich Carey of MFG.inc to break down the biggest headlines shaping glo...

17 Juli 53min

Supply Chains to Admire 2026: Winners and Dynamic Benchmarking Opportunities

Supply chain benchmarking has been evolving rapidly, but the biggest shifts in driving true organizational value may still be unfolding. In this episode of Supply Chain Now, Scott W. Luton and Lora Ce...

15 Juli 59min

More Orders, Less Profit. What's Going On?

E-commerce order volumes are climbing, but bottom-line profits aren’t keeping pace. In this episode of Supply Chain Now, Scott W. Luton and Tevon Taylor are joined by Lori Boyer, Head of Content Mark...

13 Juli 56min