Cash and Carols: The surprising impact of music on your spending habits
The Briefing24 Nov 2023

Cash and Carols: The surprising impact of music on your spending habits

What was once an American tradition has now come to signal the start of the busy festive season in Australia: the Black Friday sales, which are now underway and will last right through to Monday night.

According to research by Roy Morgan, Aussies are tipped to spend a whopping $6.36 billion dollars over the next four days, with more than half of us on the hunt for cheaper Christmas gifts. While shops won't have to try that hard to get us in the doors this weekend and in the lead-up to Christmas, there is a sneaky trick they're using to get us to spend more.

On today's extra episode of The Briefing, we're digging deeper into the world of Christmas songs and how they subconsciously get us to drop more cash during the festive season.

See omnystudio.com/listener for privacy information.

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