The Business Of Sport Podcast - George Pyne - Founder & CEO - Bruin Sports Capital

The Business Of Sport Podcast - George Pyne - Founder & CEO - Bruin Sports Capital

George Pyne, the founder and CEO of Bruin Sports Capital, the global sports and entertainment company headquartered in New York, is one of the most knowledgeable, incisive and respected operators in the global sports industry. Callum Murray caught up with him on behalf of the Business of Sport Podcast with the International Sports Convention to ask him his views on the future of global sport. How will it emerge from the global pandemic? Where will the opportunities lie? And how is technology changing the way we view sport?

In the short term – the next 12 to 36 months – "the future for game-day revenue is going to be challenging," he warns, continuing: "The pandemic is going to be with us for a while. Mid-way through next year there's a possibility of a return to normal, but the cost of delivering a live event will go up."

Pyne continues: "Billions and billions of revenue is being taken out of the system and that going to be a shock to the system and that shock is going to last for a while." Even if spectators are able to attend events again, Pyne expects the market to experience "turbulence" for two reasons:

  1. "Coming out of the pandemic, people will be naturally hesitant to go back to live events;
  2. "If people take 12 months off from a lifestyle decision, there's a chance that they might find other interests and not come back."

Bruin employs 15 people itself, while about 1700 work at its 18 portfolio companies. These include the likes of: Deltatre, the sports broadcast technology company whose CEO Giampiero Rinaudo was the subject of a previous Business of Sport Podcast (https://internationalsportsconvention.com/the-business-of-sport-podcast-giampiero-rinaudo-ceo-and-co-founder-deltatre/), Two Circles, the UK-based data-driven sports marketing agency; and OverTier, a joint venture with WPP which distributes NFL Game Pass, the NFL's OTT service, globally.

In April, the coronavirus lockdown forced Bruin to abandon its planned sale of Deltatre for an expected figure of over $1 billion, having acquired it in 2016 for about $160 million. However, Pyne insists that he was not disappointed and that Bruin is in no hurry to put Deltatre back up for sale, saying: "We're under no pressure to anything, except for the right thing. Our thinking now is we love the management team and we're going to work to aggressively build that company. It's a global company, it works with many of the major federations and broadcasters around the world, and we're excited about the future. I see us in there for a number of years going forward."

Pyne remains upbeat about the future of the sports industry, despite the challenges it faces, predicting that it will once again return to strength in "three or four years," because sport's intrinsic value, its unique ability to "represent" its fans, "that's not going anywhere."

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Her Business of Sport - Bonita Mersiades

Her Business of Sport - Bonita Mersiades

The Her Business of Sport podcast shines a spotlight on female sport business administrators who are changing the rules of the industry by carving new pathways for women in the field. Each episode interviews a woman in the sports industry about their career journey, experiences working in the field, and advice they give to future generations. Episode 8 features Bonita Mersiades - Author and Publisher at Fair Play Publishing and Founder of Football Writers Festival. Bonita has been active in football for a lifetime as a volunteer, and professionally with a national league club, state federation, as team operations manager for the men's national team, the Socceroos, and as head of corporate and public affairs for Football Australia. She was one of the first people in the world to speak out about the environment and culture within which world football and FIFA operated in the context of the 2018/2022 World Cup bidding contest. Bonita is known as a 'FIFA whistleblower', and advocated globally for independent governance reform of world football administration long before the famous 2015 FIFA arrests in Zurich. In this episode, Bonita talks about her career journey into the sports industry. Bonita shares her highs and lows throughout her career, the importance of using your connections, Australia co-hosting the Women's World Cup, and much more. This episode covers: Bonita's journey from government to sports industry The World cup bidding process for Australia The systemic issue within world football administration The Footballer's Writer Festival Bonita's qualities of a good leader The importance in having a mentor when breaking into the sports industry Bonita's advice about getting started in the industry and building a career

25 Nov 202248min

Her Business of Sport - Sara Butler

Her Business of Sport - Sara Butler

The Her Business of Sport podcast shines a spotlight on female sport business administrators who are changing the rules of the industry by carving new pathways for women in the field. Each episode interviews a woman in the sports industry about their career journey, experiences working in the field, and advice they give to future generations. Episode 7 features Sara Butler – Managing Director of Shoot The Company Sara is the Managing Director for Shoot the Company – an award winning film production agency that has been making films for influential brands over the past 15 years. As a film producer and director, she has worked with some of the biggest names in sport & business and has brought unique collaborative and creative culture to projects that enables everyone to feel empowered and inspired through her work. As a creative, her impact to the industry doesn't stop there. Sara also serves as a non-executive member of MAMA Youth Project – a charity that trains young people from under-represented backgrounds to succeed in the media industry, and she is on the Industry Board for the Global Academy. An expert on all things Media and Film, Sara is dedicated to bettering the industry and is very passionate about equal opportunity for women in the sports industry. In this episode, Sara talks about her career journey as a film creative delivering impactful projects within the sports world. Sara shares the beauty of storytelling, the responsibility that comes with having a platform, her experience working in film and sports, and much more. This episode covers: Different creative film projects within the sports world including working with Women in Football and UEFA The importance of storytelling and the impact of having a platform Championing other women in the industry – breaking down barriers through mentorship and fighting for equal opportunity Negotiating your new job contract! How Sara learned to deliver negative feedback and appreciating different personalities within a team Justin Edinburgh and his legacy Sara's advice about getting started in the industry and building a career

7 Nov 202250min

Her Business of Sport - Elisa (Ellie) Pettit

Her Business of Sport - Elisa (Ellie) Pettit

The Her Business of Sport podcast shines a spotlight on female sport business administrators who are changing the rules of the industry by carving new pathways for women in the field. Each episode interviews a woman in the sports industry about their career journey, experiences working in the field, and advice they give to future generations. Episode 6 features Elisa (Ellie) Pettit - Founder and CEO of EEP Consulting Ellie has 14 years' experience of design, delivery and implementation of sports events and fan engagement activations globally. She has very recently moved into freelance work, starting her own events management consultancy business called EEP Consulting. Before this transition, Ellie worked as Head of Events for NBA Europe and Middle East. She was responsible for leading the strategic direction and delivery of NBA games, tentpole events and activations throughout the region. She advised and led idea generation for new and innovative ways to activate the NBA brand both in the physical event space and online/virtually. In this episode, Ellie generously shares her story about discovering her passions and stepping into the sports industry. Ellie and Erin talk about all things event management, tips for interviewing, branding yourself, leadership skills, and more. This episode covers: Ellie's roles and responsibilities at the NBA How she discovered that event management is one of her true passions Why most schools in our society only teach young kids about traditional jobs out there! Critical skills to be successful working in events Ellie's recent transition to freelancing How Ellie steered her career path and concrete pieces of advice when it comes to interviews and branding yourself How to enter the sports industry without having previous experience working in sport! Clare Balding and her impact Ellie's last piece of advice for pursuing a career in sport and in event management

31 Okt 202258min

Her Business of Sport - Donna Kelso

Her Business of Sport - Donna Kelso

The Her Business of Sport podcast shines a spotlight on female sport business administrators who are changing the rules of the industry by carving new pathways for women in the field. Each episode interviews a woman in the sports industry about their career journey, experiences working in the field, and advice they give to future generations. Episode 5 features Donna Kelso - Grand Slam Supervisor for the Women's Tennis Association and Director of the Women's Tennis Association University. Donna has served the professional tennis community since the age of 20, attaining the highest level of International Certification – Gold Badge Chair Umpire, Chief Umpire and Referee simultaneously and officiating Her first Grand Slam as Chair Umpire at Wimbledon. At the peak of her on court career, Donna was one of only 2 female Gold Badge Chair Umpires in the world. Donna joined the WTA in 1998 as a WTA / Grand Slam Supervisor and continues to be highly involved in officiating, being the final on site authority on rules and decisions at WTA Tournaments and working closely with athletes, coaches, broadcast, sponsors, Tournament organizers and of course officials. Donna has worked 111 Grand Slams, 4 Olympics Games and countless other tennis events all over the world. This episode covers: How Donna was proactive in stepping into the tennis world at a young age Donna's career journey starting as a umpire and then transitioning into operations and logistics for the WTA Being a young female working in a male-dominated field that is umpiring How Donna balanced having a successful career with travel responsibilities and raising a family Qualities of a good leader and the impact Billie Jean King has on sports and society today Billie Jean King and the Original 9's 3 revolutionary ambitions for women and girls in sport Donna's piece of advice for pursuing a career in sport

21 Okt 20221h 12min

Her Business of Sport - Katie McIntyre

Her Business of Sport - Katie McIntyre

The Her Business of Sport podcast shines a spotlight on female sport business administrators who are changing the rules of the industry by carving new pathways for women in the field. Each episode interviews a woman in the sports industry about their career journey, experiences working in the field, and advice they give to future generations. Episode 4 features Katie McIntyre - CEO of Sports Venue Business, a platform dedicated to providing educational resources and access to the sector's key influencers and decision-makers, all delivered via a range of media-rich formats. Katie has 20+ years experience in the business of sport, first running PanStadia magazine, before spending 3 years working for the new owners on PanStadia & Arena Management and the Stadia & Arena Asia Pacific event. McIntyre then launched Sports Venue Business (SVB) back in September 2016, which is now the leading platform for the sector, delivering insightful interviews, in-depth feature articles and case studies, as well as video interviews with industry execs, which explains why there are now more than 30,000+ industry professionals across the network. Finally, Katie is Executive Director for the hugely successful ALSD International conference and exhibition; Europe's one & only event dedicated to the Premium Seat & Hospitality sector. This episode covers: Katie's career journey into the sports industry What it takes to be a CEO and a positive leader How the industry has changed since 1997 - good and bad Female empowerment within the industry and how to help others Rachael Blackmore and her impact in horseriding and sport Katie's final piece of advice for women in the sports industry

13 Okt 202251min

Her Business of Sport - Carly Poyser

Her Business of Sport - Carly Poyser

The Her Business of Sport podcast shines a light on female sport business administrators who are changing the rules of the industry by carving new pathways for women in the field. Each episode interviews a women in the sports industry about their career journey, experiences working in the field, and advice they give to future generations. Episode 3 features Carly Poyser - a female empowerment coach passionate about helping women entrepreneurs find their voice and feel confident when starting their businesses. Carly is on a mission to see more women step into leadership positions and provide equal representation within the sports industry. As a huge advocate for women's sports, she single-handedly, successfully created the women and girls youth programmes for her local rugby club, Bishops Stortford RFC. 6 years later, the women's programme is sustainable and has provided opportunity for women and girls to play rugby. Carly currently serves as Director and Chair. This episode covers: Carly's career background in business and her journey transitioning into consulting The current status of the industry when it comes to gender equality How we can facilitate progressive change on an individual and institutional level The importance of female role models for future generations and what it means to be a leader How women can channel our inner confidence! SUMMER 2022 - Women's Sport Trivia Carly's final piece of advice for women in the sports industry

6 Okt 202254min

Her Business of Sport - Eve Roberts

Her Business of Sport - Eve Roberts

The Her Business of Sport podcast shines a light on female sport business administrators who are changing the rules of the industry by carving new pathways for women in the field. Each episode interviews a women in the sports industry about their career journey, experiences working in the field, and advice they give to future generations. Episode 2 features Eve Roberts, who is Equality, Diversity, and Inclusion Officer for the Surrey FA and a professional wheelchair basketball player for the East London Phoenix. Diagnosed with Cerebral Palsy at a young age, Eve wasn't aware of the opportunities to play and work in sport. However, after getting involved with a local wheelchair basketball team, she instantly fell in love with all sports and went on to compete for the Team GB Wheelchair Basketball team. Since then, Eve has devoted her professional and athletic careers to her passions of creating more pathways for people of all backgrounds to enjoy sports and showcasing equal representation within sports for the next generation to come. This episode covers: Eve's career journey The importance of representation within the workforce Eve's experience as a professional para-sport athlete Mental health awareness for professional athletes What it means to be a positive leader within sport. Limited sport opportunities for young girls and women Advice for the future generations

29 Sep 202234min

Her Business of Sport - Mariana Gutiérrez

Her Business of Sport - Mariana Gutiérrez

The Her Business of Sport podcast shines a light on female sport business administrators who are changing the rules of the industry by carving new pathways for women in the field. Each episode interviews a women in the sports industry about their career journey, expereinces working in the field, and advice they give to future generations. Episode 1 features Mariana Gutiérrez Bernardez, who is the director of Liga MX Femenil, Mexico's top-tier women's professional football leauge, and is supported by more than 10 years of experience developing women's football in Mexico. In 2009, Mariana was co-founder of the largest football 7 vs 7 tournament for women in Mexico. Later in 2015, she joined the Mexican Federation of Football in the Amateur Football department, as coordinator of National Leagues, highlighting her leading role in developing and coordinating the first national amateur women's league of the FMF U16 and U13. In 2016 she took on the management of the new professional women's football league "LIGA MX Femenil" in the LIGA MX / ASCENSO MX office, focusing her work on the development of professional women's football in Mexico. Born in Mexico City, she has a degree in Textile Design from "Universidad Iberoamericana" and a master's degree in "image consulting" and "football business" as well as she reached her pro license degree, the highest coaching qualification in Mexico. She is a member of the Women's Football Committee of the FMF and LIGA MX / ASCENSO MX and member of the Advisory Board of "School of Sports Sciences" of the "Universidad Anahuac". Mariana is an avid women's sports advocate vocalizing her opinions and expertise within the matter on a global scale. This episode covers: Mariana's career journey Transitioning from athletes to business professional Limited sport opportunities for young girls and women Skills to embody as a leader, director, and sport business administrator Challenges faced when pursuing a career in sport What it means to be a good leader Advice for the future generations

21 Sep 202257min

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