Her Business of Sport - Sara Butler

The Her Business of Sport podcast shines a spotlight on female sport business administrators who are changing the rules of the industry by carving new pathways for women in the field. Each episode interviews a woman in the sports industry about their career journey, experiences working in the field, and advice they give to future generations.

Episode 7 features Sara Butler – Managing Director of Shoot The Company

Sara is the Managing Director for Shoot the Company – an award winning film production agency that has been making films for influential brands over the past 15 years. As a film producer and director, she has worked with some of the biggest names in sport & business and has brought unique collaborative and creative culture to projects that enables everyone to feel empowered and inspired through her work.

As a creative, her impact to the industry doesn't stop there. Sara also serves as a non-executive member of MAMA Youth Project – a charity that trains young people from under-represented backgrounds to succeed in the media industry, and she is on the Industry Board for the Global Academy.

An expert on all things Media and Film, Sara is dedicated to bettering the industry and is very passionate about equal opportunity for women in the sports industry.

In this episode, Sara talks about her career journey as a film creative delivering impactful projects within the sports world. Sara shares the beauty of storytelling, the responsibility that comes with having a platform, her experience working in film and sports, and much more.

This episode covers:

• Different creative film projects within the sports world including working with Women in Football and UEFA
• The importance of storytelling and the impact of having a platform
• Championing other women in the industry – breaking down barriers through mentorship and fighting for equal opportunity
• Negotiating your new job contract!
• How Sara learned to deliver negative feedback and appreciating different personalities within a team
• Justin Edinburgh and his legacy
• Sara's advice about getting started in the industry and building a career