Linking Service Design to business value / Damian Kernahan / Episode #9

Linking Service Design to business value / Damian Kernahan / Episode #9

Damian Kernahan talks about why service design needs to do a better job at articulating the value it creates for business and consumers. ---------------------------------------- EPISODE GUIDE 1:32 - First encounter with Service Design. 5:50 - What if we actually implemented more service design work? 13:48 - What is the clear value proposition of service design? 18:34 - How can we link service design and customer experience improvement to value? 24:17 - Expert tip: read (a lot)! 27:04 - Big question: what is the killer value proposition for the service design category, whats the biggest problem it solves? ---------------------------------------- ABOUT DAMIAN KERNAHAN Damian on Twitter ➜ https://goo.gl/30Q3TG LINKS FROM THE SHOW Proto Partners ➜ http://goo.gl/4zWRX3 Journey to the interface (pdf) ➜ http://goo.gl/7gxlXi Running Lean (book) ➜ https://goo.gl/qBsXAP Kerry Bodine ➜ http://goo.gl/BwjzEl

Avsnitt(314)

The 'Trojan Horse' Strategy for Sustainable Service Design / James Chudley / Ep. #230

The 'Trojan Horse' Strategy for Sustainable Service Design / James Chudley / Ep. #230

Let's be honest, unfortunately not many business truly cares about sustainable services... The energy debate around AI is finally highlighting digital services' environmental impact. But every service...

19 Juni 20251h 5min

The Unconventional Design Tools That Move The Needle In-house / Inside Service Design / Ep. #03

The Unconventional Design Tools That Move The Needle In-house / Inside Service Design / Ep. #03

Have you ever thought about...What a therapist, a grandma, and an organ donor teach you about service design?I know, this might sound like the start of a strange joke, but it gets to the heart of a bi...

12 Juni 20251h 9min

 Why Your Best Work Goes Unnoticed (and What to Do About It) / Kat Thackray /Ep 229

Why Your Best Work Goes Unnoticed (and What to Do About It) / Kat Thackray /Ep 229

Ever feel like your most crucial work goes unnoticed? Just like the essential "cooling fluid" of a car, much of service design's impact—making teams efficient and processes smooth—operates in the back...

5 Juni 202559min

From Data to Structure: AI Sensemaking For Your Journeys / Journey Management Playbook / Ep. #03

From Data to Structure: AI Sensemaking For Your Journeys / Journey Management Playbook / Ep. #03

It's time to continue our journey...In episode 1 of the Journey Management Playbook we pinpointed a key business challenge that we want to tackle. The focus of episode 2 was all about gathering qualit...

29 Maj 20251h 7min

Why Good Design FALLS FLAT And How To Fix That / Brad Alphonso / Ep. #228

Why Good Design FALLS FLAT And How To Fix That / Brad Alphonso / Ep. #228

Why does doing good service design often feel like an uphill battle...Okay, I'm on a mission this year to find the best recipe for BBQ Chicken Wings (recommendations are welcome, by the way).Over the ...

22 Maj 20251h 1min

The Secret to Running the In-House Service Design Race (And Finishing Strong) / Inside Service Design / Ep. #02

The Secret to Running the In-House Service Design Race (And Finishing Strong) / Inside Service Design / Ep. #02

Are they lying to us...You often hear people say that driving change as an in-house service design professional often feels less like a sprint and more like a marathon, right?But let's be honest, that...

15 Maj 20251h

Is Community the Key to Designing More Humane Services? / James Lang / Ep. #227

Is Community the Key to Designing More Humane Services? / James Lang / Ep. #227

Have we, as the design field, contributed to the erosion of our social fabric over the last years...I had a big week recently. My daughter received the news about which high school she'll be attending...

8 Maj 20251h 7min

Ground Your Journeys in Evidence, Not Guesswork / Journey Management Playbook / Ep. #02

Ground Your Journeys in Evidence, Not Guesswork / Journey Management Playbook / Ep. #02

Who pours their heart and soul into journey maps that end up gathering dust...Exactly no one of course!Sure, we all want our journey work to have more impact, faster. But the question is how?That's ex...

1 Maj 20251h 4min

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