Leveraging the Customer Journey as a dynamic change plan / Daniel Ewerman / Episode #14

Leveraging the Customer Journey as a dynamic change plan / Daniel Ewerman / Episode #14

How do you put customers at the heart of your business? Daniel Ewerman talks about the power of the customer journey when it's treated as a change plan instead of a deliverable. We also talk about the need to design service organisations not just services. ---------------------------------------- EPISODE GUIDE 1:25 - Daniels first encounter with Service Design. 5:17 - Why do organisations fail to put the customers at the center of their business? 14:00 - Why service design(ers) shouldn’t design services but organisations? 22:12 - What if the customer journey is a dynamic change plan? 28:01 - Expert tip: get yourself familiair with the language. 29:18 - Big question: how to create ownership of the change plan? ---------------------------------------- ABOUT DANIEL EWERMAN Twitter ➜ https://goo.gl/6WgiAw LinkedIn ➜ https://goo.gl/3j9rzu LINKS FROM THE SHOW Transformator Design ➜ https://goo.gl/8AXngy Custellence ➜ https://goo.gl/x5kQon Customer experience: why some organisations succeed - and others don't (book) ➜ https://goo.gl/cTVBma ---------------------------------------- MORE EPISODES Enjoyed the show? Take a look at some of the other episodes ➜ @servicedesignshow OFFICIAL YOUTUBE CHANNEL Every episode of the Service Design Show is also available as via the official YouTube channel ➜ http://youtube.com/c/servicedesignshow

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The New Frontiers Of Service Design / Doug Powell / Episode #48

The New Frontiers Of Service Design / Doug Powell / Episode #48

How do you scale design beyond a single team, beyond a single department and even beyond a single country? Doug Powell is tasked at IBM to do just that! We also talk about the impact designers have o...

22 Mars 201832min

How Leadership Shapes Great CX / Ryanne van der Eijk / Episode #47

How Leadership Shapes Great CX / Ryanne van der Eijk / Episode #47

One of the hardest things in service design is to make actual ideas a reality... the often missing link between design and implementation. In this episode Ryanne van der Eijk shares her experience as...

8 Mars 201835min

Use psychology to design better services / Luke Battye / Episode #46

Use psychology to design better services / Luke Battye / Episode #46

How can we leverage human psychology to create a better service experience? That's the main topic in this episode with Luke Battye. Should we really focussing on improving the experience in certain t...

22 Feb 201830min

How To Unlock Your Full Potential / Chris Do / Episode #45

How To Unlock Your Full Potential / Chris Do / Episode #45

Why is it hard for designers get compensated according to the true value they are delivering? And what can we do to change that. The Chris Do shares his perspective. How do you define who you are? Wh...

8 Feb 201841min

Closing the gap between business and design / Mauro Porcini / Episode #44

Closing the gap between business and design / Mauro Porcini / Episode #44

Are we as designers ready to take true ownership of innovation and accept all the responsibilities that this brings along? That's the major theme in this episode with Mauro Porcini who's the Chief Des...

25 Jan 201833min

Design is in every organisation / Sabine Junginger / Episode #43

Design is in every organisation / Sabine Junginger / Episode #43

More service designers should get involved in redesigning public services according to Sabine Junginger. We also talk about if we can make policy more effective if we look at it through a design lens....

11 Jan 201833min

Is this the end of the agency / Sarah Drummond / Episode 42

Is this the end of the agency / Sarah Drummond / Episode 42

Is there a future for service design agencies when everything goes in-house? That's the existential question Sarah Drummond asks. If we're helping organisations build internal service design capacity ...

28 Dec 201727min

Service Design Trend Report - Winter 2017 - 2018

Service Design Trend Report - Winter 2017 - 2018

Which trends are shaping service design in 2017? And what could they potentially mean for you? That's what this fourth trend report is about. I've browsed through episodes 31 to 40 and looked at what...

14 Dec 20179min

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