How can services help to extend the BWM experience / Holger Hampf / Episode #17

How can services help to extend the BWM experience / Holger Hampf / Episode #17

What is the value of Service Design from the perspective of one of the world largest car manufacturers? Holger Hampf who is the head of user experience at BMW Group shares his thoughts on how services can be used to extend the BMW experience. We also talk about designing for freedom and joyful experiences. ---------------------------------------- EPISODE GUIDE 1:54 - First encounter with Service Design 5:17 - How can we extend the feeling of freedom? 10:22 - How much integration do we need? 16:01 - How can we achieve joyful experiences? 21:38 - Expert tip: be sensitive to other disciplines. 23:48 - Big question: personal mobility systems. ---------------------------------------- MORE EPISODES Enjoyed the show? Take a look at some of the other episodes ➜ @servicedesignshow OFFICIAL YOUTUBE CHANNEL Every episode of the Service Design Show is also available as via the official YouTube channel ➜ youtube.com/servicedesignshow

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Are We Designing a Landfill or Leaving a Legacy? / Jennifer Rittner / Ep. #211

Are We Designing a Landfill or Leaving a Legacy? / Jennifer Rittner / Ep. #211

Let's start with an "easy" question today... Is design a force for good, or just another cog in the capitalist machine? I know many design professionals are grappling with this question. We see design...

26 Sep 20241h 8min

How DesignOps helps you Focus on What Matters / Meredith Black / Ep. #210

How DesignOps helps you Focus on What Matters / Meredith Black / Ep. #210

Ever feel like the weight of the world on your shoulders as a service design professional... That you're constantly juggling your "actual" work with the complexities of organizational processes and s...

12 Sep 202457min

RAG makes Service Design easier, faster, and more fun / Kirk Marple / Ep. #209

RAG makes Service Design easier, faster, and more fun / Kirk Marple / Ep. #209

Sure, AI is pretty cool, but have you heard of something called Retrieval-Augmented-Generation (RAG)... We don't often spotlight specific tech on the Show, but RAG? I firmly believe that RAG has the ...

29 Aug 20241h 5min

Can We Design for a Better Tomorrow? Steve Baty / Ep. #208

Can We Design for a Better Tomorrow? Steve Baty / Ep. #208

How can we leave the world in a better place than we inherited it... And what's design's role in all of this? In this episode, we tackle these big questions with Steve Baty. Steve is an author, forme...

15 Aug 202458min

How to Design Service Endings That Don't Stink / Joe Macleod / Ep. #207

How to Design Service Endings That Don't Stink / Joe Macleod / Ep. #207

Ever felt trapped in a service you couldn't escape... Trying to end a subscription only to face a frustrating maze of hurdles? Let's face it, service endings are often the worst experience ever. Th...

1 Aug 20241h 2min

The Roadmap to Demonstrating Design's Impact / Ryan Rumsey / Ep. #206

The Roadmap to Demonstrating Design's Impact / Ryan Rumsey / Ep. #206

Let's crack the code of proving design's impact on the bottom line... For this, we first have to go back to 2012. That year, a groundbreaking discovery was made at CERN. The existence of the Higgs Bo...

18 Juli 20241h 8min

Why BAD services are good for you / Lou Downe / Ep. #205

Why BAD services are good for you / Lou Downe / Ep. #205

Good Services... A book that has quickly become a classic in our field. If you haven't read it yet, it's a must. It outlines the 10 principles of good services, which is pretty fundamental stuff. But...

4 Juli 20241h 4min

Exploring The Materials of Service Design / Simon Clathworthy / Ep. #204

Exploring The Materials of Service Design / Simon Clathworthy / Ep. #204

What are the materials of service design... A seemingly simple question, but one that I believe has the potential to reshape our understanding of service design. Historically, design has always been ...

20 Juni 20241h 12min

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