Context, Culture And Service Design / Diego Mazo / Episode #59

Context, Culture And Service Design / Diego Mazo / Episode #59

What's a key ingredient in order to be able design great services? It's that you need to deeply understand the social context and cultural norms that exist. In this episode Diego Mazo clearly exemplifies why this is so important in service design by looking at the differences between Spain and Colombia. We also dig deeper into the current state of service design in Latin America and Colombia in particular. What is driving the growth of the field there? And what can you learn from that! Finally we talk about the changing role of academia and how that relates to the work done by practitioners. Can they live in peace and find a healthy partnership? The BIG question in this episode is... Is there a difference between the application of service design in large cooperations compared to when service design is applied in a startup environment? ---------------------------------------- EPISODE GUIDE 02:10 - The first encounter with Service Design? 03:30 - Why context so important in Service Design? 11:00 - What is the maturity level of Service Design in Colombia? 19:20 - What if we change the current role of academia? 26:50 - Big Questions: what is the difference in service design for corporates versus startups? ---------------------------------------- LINKS FROM THE EPISODE * https://www.diegomazo.com * https://www.linkedin.com/in/diego-mazo-28a7552a/ * https://medium.com/@dmazorosete * https://twitter.com/dmazorosete MORE EPISODES Enjoyed the show? Take a look at some of the other episodes. https://go.servicedesignshow.com/podcast YOUTUBE Every episode of the Service Design Show is also available as via the official YouTube channel. https://go.servicedesignshow.com/youtube FACEBOOK Check the Facebook page where you'll find more content and can discuss the episodes. https://go.servicedesignshow.com/facebook INSTAGRAM Get an exclusive behind the scenes look of the Show. https://go.servicedesignshow.com/instagram ---------------------------------------- [FREE COURSE] HOW TO EXPLAIN SERVICE DESIGN Learn how you can get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are! https://servicedesignshow.com/free-course

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Every service has its own rhythm that must be orchestrated and designed / Marcus Lui / Ep #27

Every service has its own rhythm that must be orchestrated and designed / Marcus Lui / Ep #27

Marcus Lui talks about why it's important to design for different service rhytms. We discuss how great service concepts can fail because they don't respect the social relationships in a certain cultur...

4 Maj 201728min

How to turn strategy into action using service design / Lisa Lindström & Kristina Carlander / #26

How to turn strategy into action using service design / Lisa Lindström & Kristina Carlander / #26

Actionable strategy! That is what service design can bring according to Lisa Lindström and Kristina Carlander. Lisa and Kristina also talk about closing the gap between traditional and digital service...

20 Apr 201725min

How the Dubai government is designing for customer happiness / Muna Al Dhabbah / Episode #25

How the Dubai government is designing for customer happiness / Muna Al Dhabbah / Episode #25

Customer happiness! That is what the government of Dubai in the UAE is aiming for. Muna Al Dhabbah talks about how they use design to create positive and engaged society. We also talk about the differ...

6 Apr 201726min

What you must know about service design in greater China / Elaine Ann / Episode #24

What you must know about service design in greater China / Elaine Ann / Episode #24

Understandig how service design works in China can greatly benefit your own practice. Elaine Ann talks about how she innovated service design methodologies for the west to make them fit with the Chine...

23 Mars 201728min

CX Navigator, mindset change and the hurdle of uncertainty / Maik Medzich / Episode #23

CX Navigator, mindset change and the hurdle of uncertainty / Maik Medzich / Episode #23

This episode with Maik Medzich is all about the question how to spread a customer centric culture throughout a (very) large corporate. Maik talks about the CX navigator community that he started withi...

9 Mars 201730min

Think about the journey forget about the map / Kerry Bodine / Episode #22

Think about the journey forget about the map / Kerry Bodine / Episode #22

This episode with Kerry Bodine is all about the customer journey. First Kerry argues for the fact that we should spend less time making customer journey maps. Or maybe not even make these maps at all....

23 Feb 201730min

Commodification of design, business fluency and prototyping policy / Jess McMullin / Episode 21

Commodification of design, business fluency and prototyping policy / Jess McMullin / Episode 21

How do we design and prototype something complex like policy? Jess McMullin shares his experiences on this topic. We also touch on the topic of everyone starting to adopt design tools and approach als...

9 Feb 201735min

Service Design Trend Report - Winter 2016 / 2017

Service Design Trend Report - Winter 2016 / 2017

In this episode we talk about 3 major trends that are shaping the service design field in the winter of 2016 / 2017. These trends have emerged as patterns from the last 10 episodes of the show. The ...

26 Jan 20178min

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