Service Design means Business / Priscila Williams / Episode #71

Service Design means Business / Priscila Williams / Episode #71

How do you turn a customer centric vision into reality? This is exactly what Priscila Willams is tasked to do within large banks and in this episode she shares her most valuable learnings. How important is support from top level management? Do you need to make a business case upfront? Who are the people you should have conversations with in order to operationalize your ideas? These are just some of the challenges that Priscila has had to deal with. Every organisation is different and requires it's own approach to customer centricity but this episode will definitly help you to plot that roadmap. So roll up your sleeves and get ready to put things in motion :) Do you know someone who might be interested the things we've discussed during this episode? Make sure to share the episode with them! ---------------------------------------- EPISODE GUIDE 03:55 - The first encounter with Service Design. 05:35 - How can we develop a change management strategy to make organisations more customer centric? 13:50 - Why is it important to choose and prioritise your projects? 23:10 - How can we make a journey centric strategy? 31:40 - Big Question: how do you shift the mindset? ---------------------------------------- LINKS FROM THE EPISODE * Priscila on LinkedIn ➜ https://go.servicedesignshow.com/_khmr MORE EPISODES Enjoyed the show? Take a look at some of the other episodes. https://go.servicedesignshow.com/podcast YOUTUBE Every episode of the Service Design Show is also available as via the official YouTube channel. https://go.servicedesignshow.com/youtube FACEBOOK Check the Facebook page where you'll find more content and can discuss the episodes. https://go.servicedesignshow.com/facebook INSTAGRAM Get an exclusive behind the scenes look of the Show. https://go.servicedesignshow.com/instagram ---------------------------------------- [FREE COURSE] HOW TO EXPLAIN SERVICE DESIGN Learn what it takes to get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are! https://servicedesignshow.com/free-course

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The organisation as your design material / Linn Vizard / Episode #92

The organisation as your design material / Linn Vizard / Episode #92

Why is it that so many service design projects still get stranded before they have been able to make an impact on customers? In this episode Linn Vizard shares her experience with what it takes to mak...

23 Jan 202041min

How sharing makes you a better service designer / Daniele Catalanotto / Episode #91

How sharing makes you a better service designer / Daniele Catalanotto / Episode #91

Could you become a better service designer by just sharing more? According to the guest in this episode that's definitely the case! Daniele Catalanotto has been writing and sharing a lot about what h...

9 Jan 202036min

Moving away from service design projects / Emma Aiken-Klar / Episode #90

Moving away from service design projects / Emma Aiken-Klar / Episode #90

What if clients buying service design projects? Which is already happening if you look closely. It's not that the appetite for service design work is getting smaller. On the contrary. More and more c...

30 Dec 201938min

The scope of Service Design / Simon Mhanna / Episode #89

The scope of Service Design / Simon Mhanna / Episode #89

When is a challenge really out of scope for a service designer? What's the point where it becomes obviously too far fetched? As designers we are overly optimistic. In general we don't shy away from n...

19 Dec 201937min

Asking the tough and uncomfortable questions in design / Sarah Schulman / Episode #88

Asking the tough and uncomfortable questions in design / Sarah Schulman / Episode #88

There's a good bit of tension in most service design projects. Often caused by factors that aren't obvious when you start. Factors like the fact that designers bring a quite different approach, attit...

5 Dec 201935min

Taking co-creation to the next level / Peter Horvath / Episode #87

Taking co-creation to the next level / Peter Horvath / Episode #87

Co-creation is still an ad-hoc activity in most organisations rather than something which is deeply embedded into the operating system. How can we change that and take co-creation to the next level? ...

28 Nov 201943min

The Secret Powers of Customer Insights / Emma Laurentz / Episode #86

The Secret Powers of Customer Insights / Emma Laurentz / Episode #86

Customers don't care about your internal departments. They only care about the experience they have with your service. So in order to deliver great services you need to organise around your customer....

21 Nov 201931min

The best place for design to make impact / Judy Mellett / Episode #85

The best place for design to make impact / Judy Mellett / Episode #85

What is the best place for an internal service design team so that it can bring the most value to the organisation? A question which is becoming more and more important. Even if you're with an agency ...

14 Nov 201946min

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