The organisation as your design material / Linn Vizard / Episode #92

Why is it that so many service design projects still get stranded before they have been able to make an impact on customers? In this episode Linn Vizard shares her experience with what it takes to make service design real. Linn has an interesting perspective on how we might start looking at the outcomes of service design. Because the outcome of our work almost never is an actual service... So what are the outcomes we create as a community? And how can we do a better job at communicating those outcomes? Another thing that we explore in this episode is what would happen if we start treating the organisation as our design material? If services are the software that we design then we might see the organisation as the hardware on which they run... and in that sense it's quite important to understand the properties of this design material. If you've ever struggled to get your service design projects beyond the concept stage than this is definitely an episode that you don't want to miss! I hope you'll find this episode helpful as this is a really important topic that need to address in our community. And don't forget to share this episode with fellow practitioners! That way you'll help to grow the community and help me to invite more inspiring guests like Linn. Remember. Every. Share. Counts. :) --- [ GUIDE ] --- 04:10 - The first encounter with Service Design. 06:45 - Why are we having a hard time making it real in service design? 15:00 - How can we expand our understanding of what outcomes of service design are? 26:40 - What if the material of service design is the organisation? 37:50 - Big question: Which organisations do ongoing service testing? --- [ LINKS ] --- * https://twitter.com/wittster * https://www.linkedin.com/in/linnvizard/ * https://www.servicedesignpaths.com/blog/2020/1/2/2019yearinreview * http://www.redjotter.com/redjotterblog/2019/1/22/64-the-mighty-designer * Service design across borders - https://vimeo.com/334671277 * https://orgdesignfordesignorgs.com/ --- [ MORE ] --- Enjoyed the show? Take a look at some of the other episodes. https://go.servicedesignshow.com/spotify YOUTUBE Every episode of the Service Design Show is also available as via the official YouTube channel. https://go.servicedesignshow.com/youtube FACEBOOK Check the Facebook page where you'll find more content and can discuss the episodes. https://go.servicedesignshow.com/facebook INSTAGRAM Get an exclusive behind the scenes look of the Show. https://go.servicedesignshow.com/instagram --- [ FREE COURSE ] --- HOW TO EXPLAIN SERVICE DESIGN Learn what it takes to get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are! https://servicedesignshow.com/free-course