How bridge the gap between strategy and design / Leon Hovanesian / Episode #103

In order to make real impact on customers and business you need to have influence on the strategy of an organisation. The truth is that strategy isn't necessarily associated with the practice of design. So once you do start working on strategy it's very easy to get sucked into the traditional corporate culture and mindset. You'll tend drift away from the core values of design. An important part of your job already is figuring out what the right thing is to do. So not getting involved with strategy isn't an option. Unless of course you're okay with letting others do the thinking and just focus on execution. So how do you fully embrace strategic thinking without losing the thing that makes design so valuable? In this episode Leon Hovanesian shares the lessons he learned on his journey. You'll learn what it means to form and express a new identity. How to create bridges between disciplines. And why actions speak so much louder than words. This is a great episode if you want to have more influence on business as a designer while staying true to our field. --- [ GUIDE ] --- 00:00 Welcome to episode 103 01:54 The interview 03:00 Who is Leon? 04:36 The balance between strategy and design 08:26 Ignoring strategy isn't an option 12:50 Jumping from design to strategy 14:30 Make it tangible and real 20:20 How do you get out 28:55 Show me what you do 33:40 Keep it simple 36:30 When will business become design 40:05 Get in touch 41:20 Closing words --- [ LINKS ] --- * https://www.linkedin.com/in/leon-design-innovation/ * https://doblin.com/ * https://medium.com/chicago-business-designers * Book: Good Strategy Bad Strategy - https://amzn.to/2Cz5uPh --- [ MORE ] --- Enjoyed the show? Take a look at some of the other episodes. go.servicedesignshow.com/spotify YOUTUBE Every episode of the Service Design Show is also available as via the official YouTube channel. go.servicedesignshow.com/youtube INSTAGRAM Get an exclusive behind the scenes look of the Show. go.servicedesignshow.com/instagram --- [ FREE COURSE ] --- HOW TO EXPLAIN SERVICE DESIGN Learn what it takes to get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are! servicedesignshow.com/free-course