How to effectively measure a service / Tim Dekker / Circle #14

How to effectively measure a service / Tim Dekker / Circle #14

Let's talk about a service designer's favorite topic... measuring impact. Why is it so d*mn hard!? We'll get to that in a minute.

Of course, the idea behind measuring the impact of your work is smart. When done right, it helps you to stay on track. Make sure your efforts actually make a positive contribution. And show you if you need to redirect your efforts to something else.

But often, we find that many things inside organizations are measured because they are easy to express in numbers... not because they are the right indicators of success. And this is exactly the challenge we run into as a service design community.

Showing the impact of our work across an entire service or customer journey is not easy. But this shouldn't stop us from trying, right?

That's why in a recent Circle community session, we explored:

  • How to overcome the limitations of existing ways of measuring
  • How to measure things that span multiple channels and departments
  • How to build a useful CX dashboard

Tim Dekker hosted the conversation, and I invited Tim to share the highlights from that session with you.

--- [ 1. EPISODE GUIDE ] ---

00:00 Welcome to the Show
04:30 Why this topic?
05:45 Who is Tim?
06:45 What do we have to gain?
10:00 Stuck in the middle
12:30 Leading and lagging indicators
14:30 Justifying our value
16:30 Where are these metrics
19:00 Getting started
24:30 Building your CX dashboard
27:45 Who wanted to hear this
30:00 Visualize the outcome
32:00 Physical services
34:00 How do you sell it
40:00 Lessons learned
42:30 New questions
44:30 The illusion of control
45:45 Key takeaways

--- [ 2. CIRCLE ] ---

If you'd like to be part of these conversations as they happen rather than just getting the summary on the podcast, consider joining us in the Circle.

www.servicedesignshow.com/circle/

Avsnitt(317)

What if You Could Prove Your Impact With Just One Goal? / Stacey Barr / Ep. #237

What if You Could Prove Your Impact With Just One Goal? / Stacey Barr / Ep. #237

The things service design professionals have to deal with...Okay, so your boss tells you drive to a place with “a great view,” hands a full tank of gas, and wished good luck. Oh and by the way, we nee...

25 Sep 20251h 9min

Here's How To Break Free From the "Prove It Again" Cycle / Inside Service Design / Ep. #05

Here's How To Break Free From the "Prove It Again" Cycle / Inside Service Design / Ep. #05

Are you tired of proving the value of service design… over and over again?Well, I'm happy to share that you're not alone. It's one of the most common frustrations I hear from professionals in our fiel...

18 Sep 20251h 5min

Repairing Service Design for the Age of AI / Ron Bronson / Ep. #236

Repairing Service Design for the Age of AI / Ron Bronson / Ep. #236

I'm sure you've seen the news...At the outset, the recent announcement of the "America by Design" initiative and the new "National Design Studio" is quite exciting. It’s a huge spotlight on our field....

11 Sep 20251h 8min

Designing for Impact, Not Just for Humans / Ben Rennie / Ep. #235

Designing for Impact, Not Just for Humans / Ben Rennie / Ep. #235

All you want to do is run away…Okay, so you’re standing in a boardroom overlooking a beautiful vineyard, leading a workshop for a major client, and the only thing that's going through your mind is: Ho...

28 Aug 20251h 7min

How to find Joy in the Slow Pace of Change / Martha Edwards / Ep. #234

How to find Joy in the Slow Pace of Change / Martha Edwards / Ep. #234

What makes time go fast for you, and what makes it go slow...It's a powerful question that might just help you find more meaning and heck, yes even more joy in your work.We see a brighter future, but ...

14 Aug 20251h 7min

Why Your Org Chart Isn't the Enemy / Ellen Pittman / Ep. #233

Why Your Org Chart Isn't the Enemy / Ellen Pittman / Ep. #233

What if we’ve been led down the wrong path…When it comes to service design, we’re often told the main goal is to break down silos. And that makes sense, right?Our organizations are structured vertical...

31 Juli 20251h 11min

Create Clear & Actionable Journeys with the 5x12 Framework

Create Clear & Actionable Journeys with the 5x12 Framework

I have to admit, even I got stuck...Recently, I was working on the onboarding journey for my Circle community.What started as a flexible journey inside a Miro board very quickly became a complex map t...

24 Juli 20251h 5min

A New Perspective on Risk, Failure, and What Really Matters / Alberta Soranzo / Ep. #232

A New Perspective on Risk, Failure, and What Really Matters / Alberta Soranzo / Ep. #232

Everyone wants change, just not for themselves…I remember a great experiment we used to do back in my agency days.At the start of a workshop, we'd ask everyone to put on a prop. It could be a hat, a p...

17 Juli 20251h 7min

Populärt inom Business & ekonomi

framgangspodden
varvet
rss-jossan-nina
svd-tech-brief
badfluence
rss-svart-marknad
uppgang-och-fall
bathina-en-podcast
avanzapodden
tabberaset
rss-inga-dumma-fragor-om-pengar
24fragor
rss-kort-lang-analyspodden-fran-di
rss-borsens-finest
rss-dagen-med-di
kapitalet-en-podd-om-ekonomi
borsmorgon
fill-or-kill
rss-veckans-trade
lastbilspodden