Will AI Automate 95% Of What Marketers Do?
Ep. 210 Sam Altman thinks AI will do everything but 5% of what marketers do, what does that mean? Kieran dives into how to be in that 5%, since that part isn’t going away. Learn more on the biggest mistake marketers are making with AI, what that 5% includes, and what Sam’s quote actually means. Mentions Sam Altman https://blog.samaltman.com/ Midjourney https://www.midjourney.com/home We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
21 Mars 202434min
How To Get Your First 100 Customers Using Ai In Social Media | Yuliya Bel
Ep. 209 Is humor the secret sauce to capturing your first 100 customers in today's AI-driven social media landscape? Learn unconventional yet potent strategies for early-stage companies to get noticed and thrive. Kipp and Yuliya Bel (co-founder of Notus) dive into the nuances of leveraging social data and AI for personalized marketing. Learn more on harnessing AI for smarter social media strategy, the art of engagement and "s**t posting" to drive authentic conversations, and how to pinpoint and attract the high-fit, high-intent prospects critical to your business's growth. Mentions Notus https://getnotus.io/ Wendy’s social media https://twitter.com/Wendys We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
19 Mars 202443min
How We Hacked Hubspot With Ai To Make Free Money
Ep. 208 How can you empower your website with the Ai capabilities that make you money? Kipp and Emmy Jonassen (HubSpot, VP of Marketing) dive into the transformative power of Ai-driven chat, unpack the compelling results achieved from their rigorous Ai website copilot experiment, and detail the game-changing potential of personalized website experiences. Learn more on revolutionizing user engagement, the art of training Ai with human nuance, and see Ai theory move to Ai practice. Mentions ChatGPT https://chat.openai.com/ We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
14 Mars 202439min
I Used ChatGPT To Create A Marketing Plan In 30 Minutes
Ep. 207 Are you ready to outsmart the future with a dash of humor and a sprinkle of AI ingenuity? This week, Kipp and Kieran build a marketing plan using ChatGPT with the virtual wisdom of marketing legends. Kipp and Kieran dive into building a marketing plan in real time with the help of AI. Learn more on what works and what doesn’t, how ChatGPT can connect you to the brain of famous marketers, and how all of this can help you reach 1000 customers. Mentions Gary Vaynerchuck https://garyvaynerchuk.com/ Seth Godin https://www.sethgodin.com/ Mailchimp https://mailchimp.com/ We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
12 Mars 202443min
The Ai Strategy That Increased Our Email Conversion Rate By 82%
Ep. 206 How can an Ai generated personal email raise your conversion rate dramatically? Kipp and Emmy Jonassen (HubSpot, VP of Marketing) dive into some real life Ai experiments. Learn more on how artificial intelligence can segment audiences and personalize content, the intricate process of feeding Ai with data to craft highly engaging emails, and the rapid test-and-learn approach that transformed HubSpot's email conversion rates into a case study of success. Mentions GPT-4 https://openai.com/research/gpt-4 We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
7 Mars 202436min
If We Started a Business Today, Here's How We'd Get 100k Leads/Month
Ep. 205. What would you do if you were building a marketing engine right now? Kipp and Kieran dive into the cutting-edge tactics and bold strategies that could earn you 100k leads a month. Learn more on harnessing the power of YouTube's short-form content, forming lucrative influencer partnerships, and leveraging AI not just to keep up, but to lead the marketing race. Mentions James Clear https://jamesclear.com/ YouTube Shorts https://www.youtube.com/hashtag/shorts We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
5 Mars 202440min
Using GPT Agents For Content Creation (Tools & Predictions) ft Nicholas Holland
AI agents: your new virtual co-worker! What are they, who is making them, and when you can expect them. Kieran and Nicholas Holland (Hubspot, GM Marketing Hub) dive into the transformative power of AI in content creation and digital marketing strategies. Learn more about the innovative ways AI tools can enhance brand voice, the intricacies of tailoring content to various social media platforms, and the game-changing potential of AI-driven devices and interfaces that could redefine how we work and interact with technology. Mentions G2 Crowd https://www.g2.com/ Capterra https://www.capterra.com We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
29 Feb 202449min
The Growth Strategy That Grew Hubspot To +$30 Billion
Ep 203. How did Hubspot implement a marketing demand funnel that grew the company by billions? Kipp and Kieran dive into the basics of Demand Gen. Learn more on setting up your funnel, how to optimize it, lead scoring, how to implement it with your sales team, and how AI is going to transform the efficiency of your marketing demand funnel. Mentions The Office, UK https://www.amazon.com/The-Office-BBC-Season-1/dp/B0014412H6 The Office, US https://www.nbc.com/the-office/about We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
27 Feb 202434min
