How To Sell Big Ideas.
Kipp and Kieran go behind the scenes on how to pitch your business, your strategy, and your ideas. Press play to unlock: How to structure problems into opportunities The power of simplification Kip...
15 Dec 202225min
How To Be #1 In Your Industry | Lessons From MrBeast, Zoom & Peloton w/ Christopher Lochhead
In tech categories, one company earns 76% of the total market cap/market capitalization in any given market category. What’s up with that? Christopher Lochhead joins the show to talk ALL about catego...
13 Dec 202242min
Marketing Execs React To The Netflix Pepsi Documentary
How do you build differentiation for a commoditized product? Kipp and Kieran get into the logistics of the Cola wars. Press play to find out: Focus on your audience vs. product values/features Comp...
8 Dec 202227min
This OpenAI Update Is Going To Replace Google Search with Ben Tossell
Chat GPT just became public - what does this mean for Google search? Ben Tossell joins Kipp and Kieran to dive deep into the world of AI and the newest updates that may give Google search a run for i...
6 Dec 202231min
Breaking Down Airbnb’s Brand Marketing Strategy
Airbnb has ditched performance marketing and has gone all in on brand marketing. What are the logistics and strategy behind that? Kipp and Kieran do a deep dive into Airbnb and the frameworks they’ve...
1 Dec 202224min
How Bob Iger Took Disney’s Stock from $50B to $275B
Can Bob Iger save Disney from their downward spiral? Kipp and Kieran are back with unsolicited business advice for Bob Iger and Disney. Press play to discover what business moves have paid off for Di...
29 Nov 202218min
The #1 Turkey Marketing Campaign For Thanksgiving 2022
This company used its creative marketing skills to become #1 in Turkeys through this strategy. Kipp and Kieran are here for a thanksgiving themed episode, with major business takeaways. Press play t...
24 Nov 202215min
The Future Of A.I. Businesses With Steph Smith
Where does AI fit into a marketer’s workflow? Steph Smith (Podcast Host @ a16z) joins Kipp and Kieran to dive deep into the world of AI: The importance of a clear distribution plan, if AI will work fo...
22 Nov 202234min
