Marketing Against The Grain2 Jan 2024

How To Build A $20k/month Community Business (Beginner’s Guide) | Greg Isenberg (#187)

AI is going to kill so many different brands and level up so many community based brands. Kipp and Kieran are joined by Greg Isenberg (CEO & Co-Founder at Late Checkout) to dive into how to integrate community into your company. Learn more on effective strategies for growing a business through community, the TRIBE framework, why there’s a difference between audience and community, how to turn customers into raving fans, and why community equity is more important than brand equity. About Greg Isenberg Greg Isenberg is the Co-Founder of Late Checkout, a web3 and community product studio and agency that designs, creates, and acquires internet communities. He is also a growth advisor at TikTok and a venture partner at Indicator Ventures, a tech venture fund. Previously, Greg was the Head of Product Strategy at WeWork, the founder/CEO of Islands, a messaging/community app acquired by WeWork, and the Founder/CEO of 5by, a leading video discovery app acquired by StumbleUpon. He helps build marketing and web3 strategies, communities, and technology products for brands like TikTok, FedEx, NASCAR, TechCrunch, and WordPress. Connect with Greg! Twitter https://twitter.com/gregisenberg LinkedIn https://www.linkedin.com/in/gisenberg/ Podcast https://podcasts.apple.com/us/podcast/where-it-happens/id1593424985 Late Checkout https://latecheckout.studio Mentions Squid Game https://www.netflix.com/title/81040344 Soho House https://www.sohohouse.com/ Rapha https://www.rapha.cc/fr/fr/ David Spinks https://davidspinks.com/ Dharmesh Shah https://www.linkedin.com/in/dharmesh/ Ramp https://ramp.com/welcome Brex https://www.brex.com/ Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

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