Building Up Your Cumulative Advantage with Mark Schaefer

Building Up Your Cumulative Advantage with Mark Schaefer

Times are constantly changing. Strategies and tactics that worked 10-years ago, may no longer be effective in today’s industry. When it comes to marketing, it’s all about being heard. And, in a noisy world like ours, how can we ensure that we don’t get left behind?

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In this episode, I invite Mark Schaefer back onto the show to discuss his upcoming book, Cumulative Advantage: How to Build Momentum for Your Ideas, Business and Life, Against All Odds. Tune in to hear why he decided to write the book, his experience with writing during a pandemic and also the people in Mark’s life he considers to be his true mentors.

Episode Timestamps

  • [04:34] - Mark’s experience with writing a book during the pandemic
  • [09:25] - How to be heard in a noisy industry
  • [13:46] - Why we have the ability to provide opportunities for other people
  • [17:42] - The board of directors in Mark’s life


Essential Learning Points From This Episode

  • Why Mark wanted to include emotion and real feeling to his book whilst writing it during a pandemic
  • The importance of momentum and Marks’ advice on how to keep it going
  • Mark reflects on the people in his life that have had a huge impact on him
  • Why every entrepreneur needs a mentor


Important Links & Mentions From This Episode


Thank you for tuning in!

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