14 - Gene Simmons, KISS: How to Future-Proof Your Brand
Fortt Knox13 Feb 2017

14 - Gene Simmons, KISS: How to Future-Proof Your Brand

Gene Simmons is the most outrageous member of one of the most outrageous bands of all time: KISS. There's a lot more to KISS than shock. It's the number-one gold-record-earning group ever, at 30, when you include the four solo albums that band members released on the same day in 1978. Fourteen albums went platinum. This is a band that's known for its hits: "I wanna rock and roll all night and party every day" seems like it's a phrase as old as rock itself. The band is known just as much for its look. There's the black and white face paint, the pyrotechnics, and a few details that are signature Gene Simmons. There's the blood-spitting, the axe guitar, and of course the tongue so long it's almost a fifth band member. And guess what: They're still touring. This is Fortt Knox, rich ideas and powerful people. I'm Jon Fortt. I sat down with Gene Simmons at the Studio Hotel in New York, to talk business and marketing. Simmons is a guy who not only managed to launch an iconic brand in his early 20s, he and cofounder Paul Stanley remade it several times along the way with different band members, different looks, and a voracious appetite for merchandising. A disclaimer here: This episode has some explicit lyrics sprinkled in. By Gene, not me. So maybe don't listen with the kids in the car. Up to you.


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59 - Carter Reum, co-founder, VEEV Spirits: Family and Business Sometimes Mix Nicely

59 - Carter Reum, co-founder, VEEV Spirits: Family and Business Sometimes Mix Nicely

Whether it’s sports, college, or work at Goldman Sachs, Carter Reum and his brother Courtney have always had a tendency to do things together.   But it’s still pretty surprising that the two Midwester...

7 Jan 201834min

58 - Shan Sinha, Highfive CEO: An Entrepreneur's Winding Path to Success

58 - Shan Sinha, Highfive CEO: An Entrepreneur's Winding Path to Success

Success doesn’t usually come along a simple path, and that was definitely true for Shan Sinha. He was raised by a single mom in Texas, fell in love with technology, went to M.I.T., dropped out to do a...

23 Dec 201734min

57 - Tien Tzuo, Zuora CEO: Inventing an Engine for the Subscription Economy

57 - Tien Tzuo, Zuora CEO: Inventing an Engine for the Subscription Economy

We used to buy things. Remember that? Hard drives, hit singles, our favorite movies. But for now at least, the hot trend is subscriptions.   Instead of buying hard drives, we subscribe to cloud storag...

17 Dec 201738min

56 - Justin Dent, GenFKD co-founder: Can We Save Young America from Financial Ruin?

56 - Justin Dent, GenFKD co-founder: Can We Save Young America from Financial Ruin?

Justin Dent is the co-founder and executive director of GenFKD, a non-profit dedicated to getting Millennials smarter about their finances before it’s too late. He’s a Millennial himself – he graduate...

9 Dec 201737min

55 - Andy Jassy, Amazon Web Services CEO: The Father of the Cloud

55 - Andy Jassy, Amazon Web Services CEO: The Father of the Cloud

About 13 years ago, Andy Jassy had a big, big idea. What if you could rent computing power and storage over the Internet instead of having to buy a whole bunch of computing equipment?   Jassy worked f...

2 Dec 201746min

54 - Earl "Butch" Graves, Jr., Black Enterprise CEO: An American Brand In A New Generation

54 - Earl "Butch" Graves, Jr., Black Enterprise CEO: An American Brand In A New Generation

Growing up in the black community in Brooklyn and Washington, D.C. in the ‘70s and ‘80s, there were a few things you'd take for granted:  We learned Lift Ev'ry Voice and Sing, also known as the Negro ...

25 Nov 201742min

53 - Katrina Lake, Stitch Fix founder & CEO: Giving Shopping, and Leadership, a Makeover

53 - Katrina Lake, Stitch Fix founder & CEO: Giving Shopping, and Leadership, a Makeover

Katrina Lake is the founder and CEO of Stitch Fix. And as of today, at 34 years old, she is probably the youngest woman to take her company public – ever.   Stitch Fix is a San Francisco company that ...

18 Nov 201722min

52 - David Morken, Bandwidth CEO: From Marine to Tech IPO Founder

52 - David Morken, Bandwidth CEO: From Marine to Tech IPO Founder

Hot technology companies tend to be based in Silicon Valley. They tend to be founded by eager undergrads or Harvard or Stanford business school alums. And these days, their leadership tends to lean st...

11 Nov 201735min

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