14 - Gene Simmons, KISS: How to Future-Proof Your Brand
Fortt Knox13 Feb 2017

14 - Gene Simmons, KISS: How to Future-Proof Your Brand

Gene Simmons is the most outrageous member of one of the most outrageous bands of all time: KISS. There's a lot more to KISS than shock. It's the number-one gold-record-earning group ever, at 30, when you include the four solo albums that band members released on the same day in 1978. Fourteen albums went platinum. This is a band that's known for its hits: "I wanna rock and roll all night and party every day" seems like it's a phrase as old as rock itself. The band is known just as much for its look. There's the black and white face paint, the pyrotechnics, and a few details that are signature Gene Simmons. There's the blood-spitting, the axe guitar, and of course the tongue so long it's almost a fifth band member. And guess what: They're still touring. This is Fortt Knox, rich ideas and powerful people. I'm Jon Fortt. I sat down with Gene Simmons at the Studio Hotel in New York, to talk business and marketing. Simmons is a guy who not only managed to launch an iconic brand in his early 20s, he and cofounder Paul Stanley remade it several times along the way with different band members, different looks, and a voracious appetite for merchandising. A disclaimer here: This episode has some explicit lyrics sprinkled in. By Gene, not me. So maybe don't listen with the kids in the car. Up to you.


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19 - Sir Martin Sorrell, WPP CEO: How To Make Your Second Act An Empire

19 - Sir Martin Sorrell, WPP CEO: How To Make Your Second Act An Empire

Sir Martin Sorrell is arguably the most important advertising executive in the world. As CEO of WPP Group, he oversees a global marketing machine that he's assembled over more than 30 years. His group...

19 Mars 201743min

18 - Tom Steyer, investor and activist: A Billionaire's Surprising Rules of Winning

18 - Tom Steyer, investor and activist: A Billionaire's Surprising Rules of Winning

Tom Steyer became a billionaire by solving puzzles. That wasn't his technical job description – he actually founded Farallon Capital, a hedge fund in San Francisco, 30 years ago. As an investor, two s...

13 Mars 201750min

17 - Michael Phelps, Olympic champion: The Toughest Battle Is in Your Mind

17 - Michael Phelps, Olympic champion: The Toughest Battle Is in Your Mind

We love to have these debates about who's the greatest of all time in any given sport; maybe it's because you don't even have to be an expert to get in on them. All you need to know is the yardstick f...

4 Mars 201726min

16 - Sue Decker, Raftr founder: The Woman Who Advised Steve Jobs & Warren Buffett

16 - Sue Decker, Raftr founder: The Woman Who Advised Steve Jobs & Warren Buffett

More than a decade ago, Steve Jobs asked Sue Decker to be the chief financial officer at Pixar. Decker said no. She did, however, join Pixar's board of directors. At the time, Decker ran finance at Ya...

25 Feb 201722min

15 - Bayard Winthrop, American Giant founder: Clothes Made in the U.S.A.

15 - Bayard Winthrop, American Giant founder: Clothes Made in the U.S.A.

Bayard Winthrop got his inspiration from Silicon Valley. If we could put a touch-screen computer in the palm of everyone's hand, why couldn't we actually make the next great American clothing brand … ...

20 Feb 201752min

13 - Darren Walker, Ford Foundation president: What It Will Take to Heal the Culture

13 - Darren Walker, Ford Foundation president: What It Will Take to Heal the Culture

The key to understanding this moment in American history, in black history, is empathy. That's what Darren Walker is saying. And one could argue that if anybody's positioned to understand this dizzyin...

6 Feb 201730min

12 - Carrie Schwab-Pomerantz, Charles Schwab Foundation president: Empowering Women to Invest with Confidence

12 - Carrie Schwab-Pomerantz, Charles Schwab Foundation president: Empowering Women to Invest with Confidence

When you see Carrie Schwab-Pomerantz's name, you might assume the daughter of Charles Schwab grew up quite privileged. After all, the Schwab name has become synonymous with wealth management. Didn't s...

30 Jan 201743min

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